According to the data released by DG brand, which was involved in the public opinion storm before, its sales increased by 20% from last year to this year. Its sales volume has not been affected, but has increased. Why? Because you care too much about public opinion, it does have an impact on some brands, but it is hard to say that it will have a long-term impact.

Public opinion is something that follows the crowd, that is to say, what is his trend and what is public opinion? This thing can be manipulated. Look at so many stars. He did some good things, and then suddenly one day his house collapsed. Do you think he has never done such a thing before? Why didn't anyone report them? Or the report disappeared from the internet not long after it came out. You can know what you want to know, but you can never know what you don't want to know.

What you say is always influenced by what you know. How much influence does public opinion have on brand sales? Maybe when it's hot, you think I won't buy it, so I call on people around me not to buy it. So what? Isn't it the same with Adinik before? Didn't many people say they would never buy it again? But do you think people earn less money? Has the financial report published by others been greatly affected? Whether people want to make money or do business is your business, but you can't decide the behavior of most people and you can't influence it.

The internet has no memory. This is no joke. It's really something that has always been serious before, even something that involves the national position and the national bottom line. But after three months, six months, one year, isn't it over? Slowly the heat will come down and things will calm down. These brands will still appear in the market. Few platforms can stop the money attack. He can also sell it in the market and earn your money, which is naturally unaffected.

Does DG designer's insulting remarks have a fatal impact on DG sales?

DG designers made insulting remarks, which caused infinite indignation among netizens. Chen Kun, Karry, Dilraba and many other stars who were originally invited to participate in165438+1October 2 1 Sunday night DG large-scale program "TheGreatShow" canceled their trips, and Zhang Ziyi, Amanda, Huo Siyan and many other stars sent Weibo gifts in return. Undoubtedly, DG designer's insulting remarks will surely deal a fatal blow to DG's sales in China.

First of all, insulting remarks aroused the public anger of Chinese people. In a promotional film with China characteristics released by DG earlier, in order to "eat with chopsticks", the headline model not only ate Margaret's pizza and Italian fried eggs with chopsticks in a strange posture, but also deliberately used an arrogant tone with "China pronunciation" in the narration, which made people suspect that she discriminated against China culture.

This book caused dissatisfaction and heated discussion among netizens. One of them was discussed with DG designer on ins. Who ever wanted DG designers to make insulting remarks in the dialogue? The insulting remarks angered the Chinese people and DG's image plummeted. Many netizens shouted the slogan "DG get out of China", which caused irreparable damage to DG's image.

Secondly, the huge loss of DG image will inevitably lead to the decline of its competitiveness. With the vigorous development of China's economy, people's consumption level and purchasing power are getting higher and higher, and China market has become an important market for many luxury brands. Maintaining a good image in China and maintaining the core competitiveness of independent brands are also the efforts of many luxury brands. Many luxury brands have entered the China market, and the competition is becoming more and more fierce. The insulting remarks made by DG's designers in this outlet have caused irreversible damage to DG's image in China market, which will inevitably lead to the decline of its competitiveness. Undoubtedly, this incident will also cause a fatal blow to DG's sales.

The cause was an advertisement before DG, which was accused of discriminating against China people because of its "Chinese pronunciation" and the model eating pizza with chopsticks in a strange posture. The netizens couldn't stand it, because the critics had an argument with the designers, and finally they became furious, shouting insults to China and cursing China.

Zhang Ziyi, Huang Xiaoming, Chen Kun, Li Bingbing, KWIN, Karry, Dilraba and other stars also indicated that they would not attend dolceamp Gabbana tonight. Many China models also announced strikes from Xinhua News Agency, People's Daily and the Central Committee of the Communist Youth League. Some overseas Chinese also protested and boycotted. This matter is well known. Foreign media also reported.