White Rabbit has upgraded and changed the brand market positioning, brand positioning and brand slogan positioning, and the brand market positioning is more extensive, from children, a limited group, to the core consumers of 80, 90 and 00.

White rabbit toffee is a kind of toffee produced in Guanshengyuan, Chinese mainland. Since 1959 was released, it has been loved by people all over the world. The trademark is a jumping white rabbit, and its image is deeply rooted in people's hearts.

White rabbit toffee is a white, chewy cylindrical toffee, similar in texture to western bird candy. It is about 3 cm long and has a diameter of 1 cm.