Planning scheme for opening activities 1
Time: 20 years 65438+February 10.
Venue: Chris Western Restaurant
Theme: Opening of Chris Western Restaurant and Launching Ceremony of "Chris Romantic Time"
Dining form: buffet (buffet menu made in the kitchen)
First of all, the specific strategic orientation is:
Promotion direction: Take the preferential opening route, express intuitively with promotion, and gather popularity. Reduce the sense of distance in consumers' hearts and produce a cordial effect.
Promotion: Taking "opening" as the breakthrough point, discounts, vouchers and other promotion methods are carried out to achieve the goal.
Activity strength: fully reflect the characteristics of Russia and the West. In order to get the recognition of market customers, price packaging means is the key.
Grab customers: effectively intercept market customers with high-quality services and promotional activities.
Integrate channel resources and accurately target customer marketing: First, grab market consumer groups; The second is to strengthen the publicity and promotion of the central area.
Second, the promotion activities:
1. Three days before the opening, customers at each table will have a lucky draw before ordering. The prizes are: two vouchers with a face value of 100 yuan, a dessert, a drink or a dish, etc.
2. Special opening price: If you spend more than 300 yuan minus 50 yuan, the more you spend, the more discounts you will get (to be determined). You can also use 1 vouchers.
3, the package combination is more favorable (kitchen production package menu).
Iii. Planning and preparation before opening:
1. Gift package: including the 20-year desk calendar of our restaurant, our restaurant brochure and two vouchers with a face value of 100 yuan (to be determined).
Remarks:
A, the restaurant desk calendar and brochure take Chris's fashion and romance as the keynote, and explain the restaurant's infrastructure, special catering, service scope and restaurant culture.
B, 2 vouchers, only one voucher can be used for a single consumption, and can only be used during the opening period (65438+February10-65438+1October 20th). This is convenient to attract consumers to spend again and further feel the food and service of the restaurant.
2. Inviting guests: In order to shape Chris' brand, provincial and municipal leaders, local businessmen and gentry should be invited.
3. Launching ceremony: ice sculpture+red wine. The words "Restaurant LOGO+ Chris Romantic Time" are engraved on the ice sculpture, and several red wine inlets are reserved. At first, the guests filled the whole plate with red wine. Into Chris's wine culture, romantic and festive.
4. Unified theme material preparation: desk calendars, brochures, leaflets, coupons and other printed materials; Outdoor popular flags, balloons, activity-themed backboards; Guest signing ceremony preparation, gift package packaging, etiquette reception arrangement, systematic training of restaurant staff, opening flower reservation arrangement, red carpet, opening banner, vertical celebration, lion dance performance arrangement, etc. (courtesy company cooperates). Fourth, advertise before opening.
1, surrounding communities, high-rise residential buildings, and the media directly put publicity into accurate consumer groups. Such as: elevator LED video, leaflets, etc.
2. Newspapers (advertisements) or newspaper clippings: they are large in space and relatively low in cost, and are attached with newspapers. Choose local newspapers with large circulation as attached advertisements, and the area is the area where local stores are located and its surrounding areas. The time for selecting subscribers is the day before opening, the day after opening and the day after opening.
3. Distribution of leaflets: Choose areas with large local traffic and high population quality, such as the entrance of large shopping malls, residential quarters, high-end facades, writing rooms and government departments.
Release requirements:
(1) Delivery time:11:00-12: 30; 17: 00- 18: 00, at this time, it is mostly the commuting time of office workers, mostly the commuting time of government and administrative departments.
(2) Distribution crowd: people aged 20-50, who seem to have strong economic strength.
(3) Precautions: Smile publicity. If the other party doesn't receive the leaflet, you can't force it into the other party's hand. Pay attention to picking up the leaflets scattered nearby to avoid leaving a bad impression.
4. Other publicity channels: TV, radio, internet, magazines, short messages, taxis, etc. Release opening and preferential information (to be determined).
Verb (abbreviation of verb) Opening ceremony process:
Etiquette reception, guest sign-in, and gift-giving opening performance: Russian dance chairman delivered a speech, and guest leaders delivered a speech at the launching ceremony of red wine ice sculpture, announcing the official opening and launching the theme activity of "Chris Romantic Time". After the ceremony, the dinner began. (Cooperation of Arts and Crafts Company)
Miss Etiquette-sign-in desk (sign-in book and signature pen)-wear corsage-lead to the main entrance-host announces ribbon-cutting guest list-ribbon-cutting-lead back to the restaurant-chairman's speech-ice-breaking ceremony-buffet start-performance start (program to be determined)
Opening activity planning scheme 2
Every hotel hopes to have a successful and attractive celebration when it opens, but the result is often unsatisfactory. The reason is that an excellent opening ceremony plan has not been drawn up, the theme is not clear enough and the content is not novel enough. So what kind of activity plan is excellent? How to write a complete hotel opening ceremony plan? What are the formats and requirements? How to do the activity flow and how to follow up the later work? What forms will be used in the expense budget? In order to solve these problems, these materials provide a representative and reference scheme for the opening ceremony of a hotel for reference.
The main contents of this plan include:
I. Background of the event
Second, the purpose and significance of the activity
Third, the theme of the event
Four. Activity flow
Verb (abbreviation of verb) follow-up work
Evaluation of intransitive verbs
Seven. Schedule
I. Background of the event
The first store in 1.XXX Hotel City will open soon, and it is estimated that five hotel chains will open by the end of 16.
2. How to maximize the cognitive influence of "pan-theme experiential hotel" and transform the "potential energy" of brand creation into a market driving force for urban marketing is the core problem to be solved when a new city store opens.
Second, the purpose and significance of the activity
1. officially announced its entry into a city market, attracting the attention of market peers, target consumers and media friends in a city;
2. Let the target customers and potential users of competitors in a certain market further fully understand the unique services provided and have a strong desire to experience.
3. Further strengthen the interaction and communication with a city's media to create a good public opinion environment for the sales and promotion of regional markets;
4. With the help of open opportunities, establish a benign relationship with relevant government departments and partners in a city market, and pave the way for subsequent market operation and promotion.
5. Let people in a city know, understand and have a perceptual knowledge.
Third, the theme of the event
1. Activity theme:
So-and-so, a new traveling companion-the opening ceremony of so-and-so
2. The theme of the event is:
Enthusiastic, cheerful, atmospheric, sharing, rigorous.
Four. Activity flow
The whole activity flow is divided into three parts: pre-preparation, field control and post-follow-up.
(1) Preparation:
(1) Work plan formulation:
1) The formulation of the whole activity flow and scheme was completed by XXX on February 5, 65438, and then submitted to the resident manager for review.
2) After the activity plan is adopted, determine the relevant person in charge of this activity, and implement the responsibility to the people.
(2) Location: at the entrance of the hotel.
(3) Gift preparation: choose VIP free check-in experience card or other special gifts (responsible).
(4) Guide preparation: arrange a guide to guide the participants into the site (XXX is responsible).
(5) Personnel invitation and determination:
Ventilation with invited relevant personnel one week before the activity;
Three days before the event, send relevant invitations to the invited relevant personnel;
The following table shows the suggested invitees.
Table 1: Composition of personnel invitation
Note: The guest's identity should be indicated in the personnel invitation.
(6) Material preparation:
Table 2: Material Preparation
(2) Site control: including site layout, activity flow and control.
(1) Site layout (responsible): including off-site layout and on-site layout;
A: Off-site layout:
1) Put colored flags with signs on the roadside on both sides of the hotel gate;
2) Two lift-off balloons are placed on both sides of the hotel gate, and banners are hung under the balloons, the contents of which are to be determined;
3) Hang a banner on the edge of the hotel gate, which reads: Hotel Opening Ceremony;
4) There is a banner on the wall of the hotel main building to congratulate the unit;
5) Flower baskets for congratulations are placed on both sides of the hotel entrance;
6) Add 20 banners to publicize the opening of surrounding main roads;
7) Hang 2-4 red lanterns on the hotel gate (to increase happiness and set off the atmosphere);
8) Set up a 7M-4M stage on the right side of the hotel gate (stage layout: set up a microphone, a podium, a set of stereo, etc. On the stage, a color board with hotel Logo and activity theme is used as the background board);
9) A balloon arch is set at the entrance of the hotel gate, and a banner is set on the arch with the theme of the activity.
10) There are six lift-off balloons hanging from the roof, and banners are hung under the balloons, the contents of which are to be determined.
1 1) red carpet is laid in the guest area.
B: internal layout:
1) Hotel passages must have eye-catching guiding signs.
2) Sign-in area is set at the entrance of the hall, and sign-in items are placed on the sign-in table: sign-in card, sign-in book, sign-in pen, table flower, etc.
3) Flowers and ashtrays are placed on the coffee tables in the reception and rest areas.
4) Publicity articles are hung in the elevator of the hotel.
5) If the baby arrives in advance, it can be made into a cardboard model according to its shape and placed in the lobby as a route sign.
(2) Activity flow and control:
1) Date: February 2007 1 1 day.
2) location: in front of hotel 1 (in case of rain, move the location to the lobby)
3) Activity flow:
A: At 7: 00, the personnel of the preparatory group and etiquette company were present to check the power supply, debug the audio equipment, set up the stage and make a final inspection of all the preparations.
B: At eight o'clock, the staff of each department take their positions and perform their duties, and the background music plays festive and cheerful music.
C: At 8: 20, the celebration staff, hostesses and receptionists will make preparations at the designated place.
D: At 8: 30, Miss Etiquette takes the stage to do the final rehearsal, and is familiar with the reception route, reception method and place.
E: At 9: 30, the hotel leaders greet the guests, and the hostesses cooperate to sign in, wear corsage, distribute corporate publicity materials, and guide the guests to rest in the lounge.
F: 10: 18 After the host is in place, introduce the list of leaders and guests present, and then declare the ceremony open.
G: 10: 20- 10: 35 The resident manager announced the official opening of the new store and gave a welcome speech.
H: 10: 35- 10: 50 company leaders' speech.
I:10: 50-11:00 government department guests speak.
J:11:00-1:05 The swearing-in ceremony of all hotel staff showed a strong team spirit (see Annex 5 for details).
K:11:05-11:20 company leaders and important guests cut the ribbon.