2, the concept of talent-every day is a ladder, a new step, towards the established purpose. People are great because of their dreams and outstanding because of their pursuit.

3, team concept-respect for human nature, advocate care, firmly believe that pay will be rewarded.

4. Management concept-managers' moral concept, family management ability, managers' necessary qualities, and the principle of closed management.

5. Business philosophy-customer values, four modernizations of business direction, leader theory, harmony and win-win, profit view, personality determines products, talent investment theory, anti-speculation theory, lack of systematic investment is the biggest waste and core advantage circle theory.

6, customer service concept-care for customers, customer first, customer rights, customer value theory.

7. Marketing concept-spread ideas, convey care, establish family ties and realize value.

8, design concept-listen to the heart, share affection, care for customers, taste life; Design with heart and serve with heart; Treat customers as family members and give them care; Let the space have more affection, let the home have more care!

9. Tiejun concept-sincere and enthusiastic, rigorous and efficient, realistic and pragmatic, not taking shortcuts; Customer first, quality first, self-discipline and innovation; Get off work twice at noon, and things get clearer every day! Save it twice in the morning and twice in the evening. It's cool!