Open classification: sports, sports, brands, fashion, clothing.
catalogue
Founding experience
A milestone in Adidas' important products or technologies.
Adidas classic clover
Series products
Discrimination between true and false adidas
Adidas and the Olympic Games
German sporting goods manufacturer Adidas is a member company of Adidas AG. Adidas, named after its founder Adolf Dassler, began to produce footwear products in Olacher, Hertzog, near Nuremberg in 1920. 1949 August 18 was registered under the name of Adidas. Adidas clothing and sports shoes design can usually see three parallel stripes, which can also be seen on its logo. Three stripes are the characteristics of Adidas.
Adidas was originally founded by two brothers. After parting ways, Adolf's brother Rudolf Dassler opened his arch-rival sports brand Puma.
1948, Mr. Adi Dassler, the founder of Adidas, used the first three letters of his first name Adi and his last name (Dassler) to synthesize "Adidas" as a commodity brand and applied for registration; The following year, the third-line trademark of Adidas came out.
Founding experience
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Adi Dassler, the founder of Adidas, is a German with athlete status and shoe-making skills. Because he can fully understand the needs of athletes, people have superb skills and inventive genius; So in his life, he invented more than 700 kinds of patented sports-related products, and then created Adidas' sporting goods kingdom. Mr. Dassler began to make sports shoes by hand in 1920. Since then, athletes from all over the world often wear sports shoes made by Mr. Dassler to win honors at the Olympic Games. As a result, his fame gradually became louder and louder in the international sports world.
1972, Adidas launched the well-known trilobal trademark, which is widely used in clothing accessories. The success of Adidas is mainly attributed to the marketing and mass communication genius of Horst Dassler, the eldest son of Mr. Dassler. Horst realized the importance of promotional activities in establishing sports brand image, and personally attended the Olympic Games held in Melbourne, Australia from 65438 to 0956 to promote Adidas brand. His innovative ideas made him the originator of modern sports marketing. With the continuous establishment of global marketing network, Adidas is becoming more and more important and famous in the sporting goods market.
In the world of sporting goods, Adidas has always represented a special status symbol, which some people call "three lines of victory". Since the establishment of 1948, Adidas has helped countless athletes achieve good results and made many great achievements. So Adidas can also be said to be the best one that has gathered everyone's trust and respect.
Adi Dassler, the founder of Adidas, is not only a skilled shoemaker, but also an athlete who likes sports. His dream is to "design and manufacture the most suitable sports shoes for athletes". Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Because of his continuous research and development, his sports shoes have won the love of many top players, not only shining brilliantly in the Olympic Games, but also establishing a gold medal reputation in the sports world. With the affirmation of all walks of life, Adi Dassler founded the Adidas brand on 1948, and found from his many years' shoemaking experience that using the three lines on the side of the shoe can make the sports shoes fit the feet better and integrate into the designed new shoes, so the first pair of three-line sports shoes of Adidas brand was presented to the world on 1949. Since then, people have been seeing the winning pictures created by the "Three Lines of Victory" in the sports field.
Especially in the world football, Adidas has received more support than any sporting goods manufacturer. Especially when Adidas released its first pair of spikes, it was supported and loved by top football players. During the 65438-0974 World Cup in West Germany, more than 80% of the players chose Adidas football shoes, from which we can know the strength of Adidas in the world football at that time. In the 1998 World Cup soccer tournament in France, the owner, the French team, relied on the superior performance of Adidas soccer shoes, played a super-level strength, defeated the heroes and won the championship. The French soccer star Zidane won the title of World Footballer of the Year with 1998, which once again proved that the authoritative guarantee of Adidas' "three-line victory" has continued to this day.
Besides football, Adidas also plays a role in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports. Many well-known top athletes are deeply impressed by the quality of Adidas: among the NBA stars in the basketball temple, Jabba, once the all-powerful player, and the famous antoine walker; In professional tennis, there are retired Swedish star Eberjee, German "Yulosha Graf" who once dominated the back seat, "British new hope Henman and Russian beautiful girl anna kournikova" who have risen in recent years, and Hingis, a little girl who has just been snared; On the baseball field, there is the new york Yankees who won the American professional baseball championship from 65438 to 0998, and on the boxing field, there is the greatest heavyweight boxer Ali of this century. In the field of track and field, Adidas' reputation has expanded from Arthur Jonas in1930s to donovan bailey, ato boldon and haile gebrselassie.
In addition, from the 1970 World Cup, Adidas became the official sponsor of FIFA and provided match balls for every subsequent World Cup.
Adidas also sponsors many sports teams, such as some famous football teams and rugby teams, as well as the NBA.
The national football teams whose jerseys are designed by Adidas include China, Hongkong, Nigeria, Argentina, France, Spain and Japan. The football league teams sponsored by Adidas include Chelsea, Benfica, Bayern Munich, Schalke 04, Marseille, Real Madrid, AC Milan, Liverpool, Dalian Shide and Beijing Hyundai in China.
Today, Adidas still adheres to Adi Dassler's idea of perfect shoemaking, and constantly exchanges experiences and needs with world-class top athletes and coaches. After a series of repeated experiments and tests, we have developed ergonomic products, which can not only help all kinds of professional athletes improve their sports performance, but also meet the demand of ordinary market consumers for high-quality sporting goods. In recent years, Adidas has not only made new breakthroughs in design and function, but also set off another wave of representative design concepts of the three lines in the fashion trend, sweeping the younger generation, forming a new fashion style and leading the global sporting goods to a more diversified prospect.
A milestone in Adidas' important products or technologies.
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1920: Mr. Adi Dassler created the first pair of training sports shoes.
1948: adidas brand officially registered.
1949: The three-striped logo came out.
1970: "Telstar" became the first designated ball in the World Cup.
1972: Clover logo is out.
1979: The world's best-selling soccer shoe "Copa Mundial" went on the market.
1985: "APS" shock-absorbing running shoes came out.
1988: adidas revolutionary "twist" system appears.
199 1 year: launch a new series of professional sports shoes and sportswear.
1993: adidas invents "tubular technology"
1994: A revolutionary new product "Predator" soccer shoes was launched.
1996: "Feetyouwar" sports shoes went on the market.
1997: announced the merger of Paramount Company, which is famous for selling skiing and golf equipment.
2000: Shouting the slogan "It is impossible to be nothing" and successfully creating new hot topics.
2002: Launched "a3" series basketball shoes and running shoes.
2004: "Adidas 1" computer chip intelligent running shoes were launched.
2005: merged the sports manufacturer Reebok.
2006: The upgraded version of "adidas 1. 1" computer chip intelligent running shoes and basketball shoes was launched. 2005124 October, BOCOG announced in Beijing that Adidas (Suzhou) Co., Ltd. and Adidas-Salomon Group have become partners of Beijing 2008 Olympic Games. Wang Wei, executive vice president of BOCOG, said at the signing ceremony that as a partner of Beijing 2008 Olympic Games, Adidas will provide sports equipment for all staff and technical officials of Beijing 2008 Olympic Games and Beijing 2008 Paralympic Games. Adidas has also become a sportswear partner of the Chinese Olympic Committee. The China sports delegation participating in the 2006 Winter Olympics in Turin and the 2008 Beijing Olympic Games will wear Adidas sportswear. Ms. Sandrine, President of Adidas Greater China, said: "Since Adi Dassler, the founder of 1928, made the first pair of spikes for Olympic athletes, Adidas has spared no effort to support the Olympic Games and help athletes create good results with innovative products. At the Athens Olympic Games that ended last year, Adidas provided about 6.5438+0.4 million pieces of equipment for organizing committee staff, volunteers and athletes from all over the world. Adidas encourages and wishes China Olympic athletes to win more gold medals at the local 2008 Olympic Games, and will provide first-class advanced equipment for this purpose. "
Adidas classic clover
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Clover has become the logo of Adidas since 1972, when all products of Adidas used this logo. Clover is shaped like a three-dimensional plane of the earth, much like a map of the world. It symbolizes that three stripes extend all over the world. However, since 1996, the clover logo has been specially used for classic original products. The classic series is based on the best products in Adidas' history, and is re-released after slightly modifying its fabric and style. The whole series is fashionable, and the products include shoes, clothes, bags and other accessories.
Perhaps it is because each classic series has a unique story. In people's eyes, classic series are always so connotative and full of fresh vitality and fashion. In autumn of 2002, Adidas classic series was first released in China. From shoes, clothing to accessories, everything is a fine design, which makes people who chase the trend fondle admiringly.
In 200 1 year, the first adidas classic original store opened in Berlin, Germany. Later that year, the second store opened in Tokyo, Japan. Not long ago, the third store opened in Soho District, new york, USA. At the end of September this year, Adidas classic series stores settled in Shanghai.
The brand of this enterprise ranks 67th in the Top 500 World Brands in 2006 compiled by the World Brand Lab.
Series products
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Adidas Y-3
Y-3 is a brand-new brand with YohjiYamamoto, the world's top designer, as the creative director and in cooperation with Adidas. It officially entered China in the spring and summer of 2006. The brand Y stands for YohjiYamamoto, while 3 stands for Adidas' three-line logo. Yohji yamamoto, the creative director, integrated the simple and highly designed style of his personal brand into Y-3, which perfectly showed us a high-end and fashionable sports brand image. Simplicity and composure are the basic image concepts of Y-3. The fashion essence of Y-3 is sports. Judging from the global snapping up triggered by brand listing, Asia is facing a serious shortage. It can be said that Y-3 has created a new fashion.
Yohji yamamoto, known as the "black magician", made the traditional sports brand Adidas leap into the fashionable territory, and the sportswear became elegant from then on. This season, under the influence of the dance trend, yohji yamamoto and MichealMichalsky, the brand design director of Adidas Headquarters, jointly launched a set of unique new Y-3 designs. From disco in new york to elegant Argentine tango, Y-3 gives a new interpretation to clothes, shoes and accessories with its unique concept.
Since then, as yohji yamamoto of Adidas, Adidas is responsible for the design of footwear, and yohji yamamoto is responsible for the design of Femme/Homme.
On the basis of mutual trust and cooperation between yohji yamamoto and Adidas, a brand-new brand Y-3 was born in 2002, which absorbed the advantages of both sides. Two completely different brands have different perceptions of fashion, different views on sports brands and different technical skills, resulting in a new generation of future-oriented sports fashion brand clothing. The most fundamental visual requirements of the two sides in creation are the same, and the very close cooperative relationship makes this idea come true.
As far as the cooperation between the two companies is concerned, the products provided by Adidas to yohji yamamoto are developing into a complete commodity structure. Y-3 will have a solid position because it is the Adidas sports style designed by yohji yamamoto.
In the management structure of the company, Adidas' Sports Style Division is operated and managed by Y-3 Group Company. In terms of design, yohji yamamoto is the design director of Adidas Sports Style Department, and Michelle Mi Harski is the artistic director of Adidas Group and the liaison between Adidas and yohji yamamoto Design Studio.
Yohji yamamoto Company in Tokyo and Adidas Company under Herzogenaurach have Y-3 design studios respectively. The designers of the two sides worked closely together and decided the final design scheme after numerous exchanges.
In such a mixture, Adidas, the originator of sports shoes, and yohji yamamoto, the designer of fashion, combined their professional knowledge and skills to get the present Y-3.
Discrimination between true and false adidas
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The second letter D of the real Adidas is connected with the shortest bar, and the third letter I and the fourth letter D are connected with the middle bar.
Adidas and the Olympic Games
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Adidas attaches great importance to the Olympic stage and has made great contributions to the development of the Olympic Games. In turn, the Olympic Games gave Adidas a huge return, and both achieved a win-win situation.
Amsterdam1928–ADI? Dassler's sports shoes first appeared in the Olympic Games.
1932 los Angeles-Arthur? Arthur Jonath won the bronze medal in the 100 meter race, becoming the first person to wear ADI? The sports shoes made in Dassler are the athletes who won medals.
1936 Berlin-Jesse, the most successful athlete at the Berlin Olympics? Jesse owens's foot was pushed by Artie? Dassler won four Olympic gold medals for his special sports shoes.
1948 London–-Adi? Dassler made the first pair of indoor running shoes. In the same year, Adidas Company with 47 employees was established and registered its trademark.
1952 Helsinki-Adidas is the most popular sports shoes brand in Helsinki Olympic Games. Track and field shoes with movable spikes first appeared in the Olympic Games. Zatopek won three track and field championships in one week in Adidas sneakers, which is a great achievement that has not been rewritten so far.
Melbourne, 1956—— Most athletes who won medals in this Olympic Games wore Adidas sneakers.
1960 Rome-At the Rome Olympic Games, 75% of the track and field athletes competed in Adidas sports shoes.
1964 Tokyo-Adidas released the lightest track and field shoes ever. In this Olympic Games, 80% of the athletes took part in the competition in Adidas sports shoes.
Mexico City1968-Adidas also dominated the Mexico City Olympic Games, and 85% of the athletes participated in track and field competitions in Adidas sneakers. Dick. Forsberg crossed 2.24 meters with a brand-new fosbury flop technique and won the gold medal. Adidas became the first company in the world to produce polyurethane injection molding and multi-nail soles.
1972 Munich Olympic Games is another memorable milestone in the history of Adidas. Adidas became the official supplier of Olympic Games for the first time. Among all the Olympic athletes who won medals, 78% wore Adidas sports shoes.
1976 83% of the athletes in Montreal Olympic Games chose Adidas equipment. Nadia. Comaneci won the first "10" in gymnastics history.
At the 1980 Moscow Olympic Games, more than 80% of the contestants wore Adidas equipment.
Los Angeles, 1984—— Of the 140 delegations participating in this Olympic Games, 124 chose Adidas products. Athletes wearing Adidas products won 259 medals-81gold medal, 82 silver medals and 96 bronze medals.
1988 Seoul-At the Seoul Olympic Games, 120 delegations from participating countries chose Adidas equipment, and 76% of the gold medal winners trusted the "three flags". Athletes who used Adidas equipment won 365 medals-124 gold medals, 1 14 silver medals and 127 bronze medals.
Barcelona 1992—— Pailos, a weightlifter regarded as a Greek national hero? Dimas won his first Olympic gold medal, and then he won the Olympic champion twice.
1996 Atlanta-33 Olympic delegations and more than 6,000 athletes chose Adidas products. Adidas provides sports equipment for 2 1 of all 26 Olympic events. No brand has maintained such a close relationship with so many sports and so many athletes as Adidas.
1998 Nagano-As the Winter Olympics in Nagano drew to a close, Adidas and Solomon won 70 Olympic medals.
Sydney, 2000-Adidas became an Olympic brand again. Based on the concept of "energy saving", Adidas has developed a series of revolutionary products for swimming, track and field, cycling, fencing, weightlifting and wrestling. One of the most unforgettable is Adidas' one-piece swimsuit, Australia 17-year-old genius boy Ian? Ian thorpe won three gold medals and set four world records in this bathing suit, thus becoming the star of the Sydney Olympic Games.
Salt Lake City in 2002-More than 50% of the contestants wore clover logo products and won nearly 200 medals.
Athens in 2004-As the official supplier of the 2004 Athens Olympic Games, Adidas provided more than 6,543,800 pieces of equipment for all Olympic team members including the Olympic Committee, volunteers and officials. Adidas provided equipment for 22 national Olympic committees, and more than 4,000 athletes participated in the competition wearing Adidas equipment. Adidas also provides competition equipment for 26 out of a total of 28 Olympic events. Olympic athletes wearing Adidas products won 147 gold medals, 28 silver medals and 148 bronze medals.
2008 Beijing-As a partner of Beijing 2008 Olympic Games, Beijing 2008 Paralympic Games, Chinese Olympic Committee and China Sports Delegation of 2006 Winter Olympics and 2008 Olympic Games, Adidas will provide equipment for all staff and technical officials of Beijing 2008 Olympic Games and Paralympic Games. Adidas has also become a sportswear partner of the Chinese Olympic Committee, and the China sports delegation participating in the 2006 Winter Olympics in Turin and the 2008 Beijing Olympic Games will wear Adidas equipment.