One world, one dream
After half a year's efforts and the participation of tens of thousands of people, the theme slogan of Beijing 2008 Olympic Games finally came out today. "One World, One Dream" is the aspiration of/kloc-0.3 billion China people to the world, which reflects the determination of China people to create a peaceful world together with the people of the world by participating in the Olympic Movement.
Although the slogan is concise, its birth process is not simple. "How to spread the three concepts of the Beijing Olympic Games in a concise, emotional and friendly way? How to make it universally accepted by the world? How to truly embody the spirit of this Olympic Games? " China people who are no strangers to slogans are facing unexpected challenges this time.
Unprecedented voting, 2 1 10,000 applications.
On 2005 1 month 1 day, BOCOG Cultural Activities Bureau formally collected slogans of Beijing Olympic Games from home and abroad. By 1 March 3 1 day, the collection office had received 20 16 1 letters and emails from all walks of life, with a total of 2 1 10,000 slogans, which caused BOCOG's computer to be paralyzed for a time.
The wide range of participation in the solicitation activities was unexpected by the organizers. China's provinces, municipalities and autonomous regions, including Taiwan Province Province, Hongkong and Macao Special Administrative Regions, as well as overseas Chinese and foreign friends from the United States, Britain, France, Japan, South Korea, Cuba, Norway and Brazil enthusiastically donated money.
Among the participants, the youngest is only two years old, and the oldest is 9 1 year old. Some families, men, women and children, as well as schools, companies and other collective participants are also in the minority.
Guan Runyan, an 86-year-old retired teacher, is almost blind, but the old man is very serious about creating slogans. He pondered for several days and came up with the idea of "carrying forward the Olympic spirit". He asked his friend to fill out the election form. "This is the first time that our country has hosted the Olympic Games, which is the pride of the Chinese nation. I and people around me are very supportive. " Although her eyesight doesn't allow her to use her eyes too much, the old man still insists on reading newspaper headlines and listening to the news frequently, paying attention to the preparation progress of the Beijing Olympic Games.
Many entries expressed people's joy and pride in coming to China to participate in the Olympic Games, pinned their hopes and yearning for the Beijing Olympic Games, and painted a beautiful picture of the integration of the Olympic Games and oriental culture, among which there were many excellent works with novel ideas and beautiful sentences.
A fierce brainstorming, dozens of finalists.
2 1 10,000 fresh materials need deep processing. Staff and volunteers have chosen 800 representative slogans day and night.
Subsequently, after five domestic seminars, five international seminars and visits, BOCOG began to solicit opinions and brainstorm from people from all walks of life. Scholars, sports experts, foreign consultants, art celebrities, journalists and internationally renowned public relations companies spare no effort to make suggestions. In the end, dozens of slogans with novel ideas and rich ideas that conform to the characteristics of the People's Olympics have become the core of experts' "concussion".
"It is not a simple matter to be incoherent and endless. In the process of research, experts from all sides can be said to have exhausted their strength and been' squeezed dry'. " Zhang Yiwu, a professor of Chinese Department in Peking University, said.
Professionals such as George hessler, Mr. Bede, Executive Committee Member He, and Professor Chen Lin of Beijing Foreign Studies University who have participated in the bid for the seven Olympic Games have made in-depth analysis of the alternative slogans: "Four seas are one family, * * create the future" and "inherit civilization, * * * enjoy the Olympic Games" are full of momentum, but the "future" lacks strength, giving people a sense of remoteness and uncertainty. "Harmony is precious" and "All men are brothers within the four seas" come directly from China's ancient books. People are familiar with them, and they are full of strong China cultural characteristics and oriental philosophical significance. However, English can't fully express their ideas, because of cultural differences, it seems that no slogan can make people shine at the moment and get unanimous approval.
A rallying cry was born.
Focusing on the core value of "People's Olympics" and the image goal of "China, which pursues harmonious development and modernization, will create a better future with the world", the selection committee further displayed the most frequently used core words in the campaign slogan one by one.
Harmony, a very Asian concept, such as Yin and Yang mentioned in China's philosophy, strongly expresses the theme of unity; However, the disadvantage is that English is weak in harmony and cannot be compared with its lofty position in China culture.
Dream, representing positive optimism, is a concept closely related to the Olympics and a beautiful ideal shared by all mankind.
Sharing embodies selfless motivation and emotional commitment, which has been applied in Sydney Olympic Games.
One world, a globally accepted value, is the emotional strength of the Olympic rings-promoting unity and peace through sports, which makes the world happy to see that China is willing to embrace the world.
The Olympic Games is inspiring, but the IOC has strict restrictions on its direct use in slogans.
Jiang Xiaoyu, executive vice president of BOCOG, told reporters that the collective wisdom finally collided with dazzling sparks, and the English slogan "One World, One Dream" was first released in early April, which is very similar to the birth process of Beijing's Olympic bid slogan. On June 9th, at the 54th meeting of BOCOG's Executive Committee, members repeatedly scrutinized several Chinese slogans in literal translation and free translation, and finally decided that "One World, One Dream" was the Chinese theme slogan of Beijing 2008 Olympic Games and the theme slogan of Beijing Paralympic Games.
"It is concise, catchy, easy to remember, and has the characteristics of the Olympics. At the same time of globalization, it also has China characteristics." Brad Kaplan, the image and landscape expert of the International Olympic Committee, was very excited to see this new slogan. "This slogan has the same meaning as the emblem of Beijing Olympic Games' China Seal Dancing Beijing': Beijing invites the whole world to participate in this harmonious celebration-dancing for joy and peace and realizing the future dream of mankind." (