Dynasty furniture is a second-line brand.
First, the development of China furniture industry
1. Primitive period
The start of China furniture industry can be traced back to 1950s. At that time, with the development of national economy and the continuous improvement of people's living standards, there was an increasing demand for furniture. However, due to the limitation of domestic economic conditions and technical level at that time, the furniture industry in China was still in its infancy.
2. Growth stage
After the reform and opening up, the furniture industry in China began to develop rapidly. Some furniture enterprises began to introduce foreign advanced production technology and management experience to gradually improve the quality and grade of their products. At the same time, the demand in the domestic market is also expanding, which provides more opportunities for furniture enterprises.
3. Mature stage
With the continuous development of China's economy, the furniture industry has entered a mature stage. Some large furniture enterprises began to emerge and become leading enterprises in the industry. At the same time, some brands have gradually formed their own brand image and market position.
4. Transformation and upgrading stage
In recent years, with the intensification of market competition and the continuous upgrading of consumer demand, China furniture industry has also begun to transform and upgrade to high-end, intelligent, green and service. Some enterprises began to pay attention to R&D innovation, improve product quality and grade, and build their own brand image.
Second, the classification of China furniture brands
According to the brand level and market positioning, China furniture brands can be divided into five-line brands, four-line brands, three-line brands, two-line brands and one-line brands.
1. Unlimited brand
Five-line brands are usually small-scale furniture enterprises, with low product quality and grade and relatively cheap price, mainly for the low-end market.
2. Four-line brand
The product quality and grade of the fourth-line brand are slightly higher than that of the fifth-line brand, and the price is relatively high, mainly for the low-end market.
3. Third-line brand
The product quality and grade of third-line brands are higher than those of fourth-line brands, and the price is relatively high, mainly for the mid-end market.
4. Second-line brands
The product quality and grade of second-line brands are higher than those of third-line brands, and the price is relatively high, mainly for the middle and high-end market.
5. First-line brands
First-line brands have the highest quality and grade, and the highest price, mainly for the high-end market.
Third, the brand status of royal furniture
Dynasty furniture is a second-line brand, mainly for the middle and high-end market. The brand was founded in 1997 and is headquartered in Foshan City, Guangdong Province. Dynasty furniture takes "the king of furniture" as its brand slogan, focusing on two series of products: solid wood furniture and panel furniture.
In terms of solid wood furniture, the royal furniture adopts high-quality imported wood, and through exquisite technology and design, it creates high-quality solid wood furniture products. In terms of panel furniture, Imperial furniture pays attention to the functionality and practicality of products, providing consumers with more comfortable and convenient home life.
Dynasty furniture has also achieved good results in brand image and market position. This brand has won the honorary titles of "Top Ten Furniture Brands in China" and "Member of China Furniture Industry Association", and has also gained a certain market share in domestic and foreign markets.