The gross profit margin of Gree air conditioners is 37.07%, which is higher than that of Midea air conditioners (29.04%) (data are all from the semi-annual report of 20 18). Compared with the United States, we can't see the gold content of this gross profit margin data. What is the gross profit margin of Apple 20 18? 38.3%, that is to say, the gross profit margin of Gree Air Conditioning is only lower than that of Apple 1.23%. The average gross profit margin of Apple in the past 10 year was 39.28, and the gross profit margin of Gree Air Conditioning was maintained for nearly 10 year. When you say that a company with a gross profit similar to Apple lacks core technology, it is like saying that the students who get the first place in the exam every time have intelligence problems. Is it unreasonable?

Next, let's look at the core technology of Gree air-conditioning: Gree has mastered the whole industrial chain of air-conditioning, and the four core components of air-conditioning, such as compressor, condenser, throttling device, condenser and evaporator, can be manufactured by themselves, and all the core technologies can be mastered;

Gree broke the bottleneck of air conditioning frequency conversion technology in 2009. After 10 years of development, it began to show signs of surpassing Japanese masters, such as licensing its frequency conversion technology to Daikin Air Conditioning in Japan;

MCU chip, which is indispensable for air conditioning control, generally needs to be imported from abroad. Gree used to import 4 billion yuan a year, but in 20 15, it set up a chip design team and began to design chips for indoor units, which have been put into the market. When Dong Mingzhu said Gree was the core, he meant to invest 5 billion yuan to let the company independently design all the chips of household appliances.

Zhu Jianghong, the head of Gree, said in his autobiography "My 24 Years in Charge of Gree" that when Gree was founded in the early 1990s, it bought air-conditioning technology from Mitsubishi, but Mitsubishi refused, so it began to develop it independently. 1994, Gree made a big move to reduce the commission of sales staff and put the saved resources into technology research and development. Compared with the rapid upgrading of color TV technology, the upgrading of air conditioning technology is relatively slow. With the continuous increase of investment and the accumulation of a certain period of time, Gree gradually caught up with and mastered the core technology of air conditioning. It is recommended that people who judge by their feelings buy it and have a look.

Of course, there is still a certain technical gap between domestic air-conditioning enterprises such as Gree and Midea and established air-conditioning enterprises such as Mitsubishi, Panasonic and Daikin, but this gap is not the gap between 30 points and 100 points 20 years ago, but the gap between 90 points and 100 points.

So now Gree is also very important in the field of air conditioning. Not to mention the world's leading, but also absolutely world-class level. After so many years of technological development, Gree has indeed achieved the ultimate in technology. From the initial borrowing technology to the independent research and development now, the development of Gree is really remarkable.

I have always liked home appliances for many years, and I like to ponder. In fact, air conditioning and heating are the key. A truly international brand high-quality inverter air conditioner, please note: no need for electric auxiliary heating! ! ! And strong heating is the real core technology! The country, variety, motherboard chip, related valve body, volume and weight of internal and external machines of the compressor are the keys to energy efficiency conversion! Mitsubishi electric is worthy of the name, and it has been used for more than 5 years. Fujitsu, Daikin, and then. Check the parameters, domestic electromechanical auxiliary heating is in 1800M 2500M, Gree, Midea, Haier and Hisense, without exception, the comprehensive power consumption is amazing, that is, the gap! Is cylindrical air conditioning unique to China? It has become a common situation. Why are there so few international brands? Can cross-flow fans outperform axial-flow fans? Is it durable? Is it in line with the best principle of refrigeration and heating? Why don't Mitsubishi, Daikin, Nippon, Toshiba and Panasonic have cylindrical cabinets?

This thing is actually very simple. Looking at the export styles of Gree air conditioners, they all use Japanese compressors and domestic Daikin, many of which are Gree brands. In recent years, Daikin's domestic market sales have been declining. Daikin has had many problems in recent years. The market can be regarded as proof that accessories are expensive. I feel that I can change the air conditioner by changing the computer board, but Daikin's old air conditioner is really good. Daikin, a neighbor, has been using it for 20 years. . .

Daikin is the worst air conditioner in China now.

To buy central air conditioning, Mitsubishi and Hitachi are recommended. After all, you won't replace them for a long time. These brands are more durable than domestic brands, and mitsubishi electric is slightly better than Mitsubishi Heavy Industries. It's all good. Hitachi seems to be divided into Qingdao and Shanghai, one of which is a brand. Please pay attention!

Why is Gree Central Air Conditioning not recommended? First, I used it myself. The sound of the foreign plane is really as loud as that of the airport, although it is a bit exaggerated. . . Secondly, I calculated that if I use 10 years, it won't be bad. The purchase cost of Hitachi and Gree Power Supply is similar. . . 10 years later, Hitachi will be more economical than Gree, not to mention it will not be used for 10 years, and central air conditioners will generally be used for a long time.

If the air conditioner is small, the beauty is similar to Gree, and Oaks has been good in recent years. It is recommended to buy a cost-effective one.

I read the comments, but it's just a question of whether Daikin is good or not. My buddy is the regional manager of Daikin Company, and we just got together a year ago. Speaking of Daikin, many series are made by Gree, so it is better to buy Daikin. The proportion of Daikin in China in recent years can be seen. Secondly, the sound level of Gree central air-conditioning can be compared horizontally, and domestic machines may be acceptable in all aspects after three or four years of use. However, with the increase of years, the gap will become more and more obvious. This is what I call old fasting. I didn't mean to belittle domestic brands. I just feel that there are still some gaps in some things, and those that are not recommended can be skipped. There is also the issue of Hitachi brand authorization. The key components of Qingdao Hitachi are imported, and Shanghai doesn't know much about them. It is said that they only have authorization.

Finally, the most important thing for the life of central air conditioning is how to connect it and how to use it later. You can make good use of everything you buy at home.

I thought it was finally over. After reading the comments, I will say a few more words. I tried my best to express my thoughts objectively, but everything is known to everyone. I just don't know whose cake has moved, saying that OEM is illegal. Or do you have to say oem in a foreign way? Is there anything the same as the one for inspection and sale? There is no need to answer this question. Things bought separately for a period of time may have different accessories. At best, it is an upgrade.

Coordinate Shanghai, institution, not very professional to talk about feelings.

& gt& gt A colleague's home is decorated, and his parents strongly demand that all air conditioners must use Gree, which shows that Gree brand recognition is still quite high in China;

& gt& gt The vertical, ceiling and wall-mounted air conditioners purchased by the government in recent years are all rich, which makes me feel incredible;

& gt& gt My family is poor, so only one bedroom belongs to Gree. The other rooms cover many brands such as TCL, Haier, Xiaomi and Midea, which are fragmentary, but it doesn't matter, as long as it is cool in summer, warm in winter and low in price.

Heating Gree's heating is mainly assisted by electricity, which is very fast, but the power consumption is too large. As a non-professional, I always think that indoor opportunities will not spontaneously ignite. It seems that there is no such thing as electric auxiliary heating in Daikin. The temperature rises slowly, but it runs smoothly and evenly. The startup time is long, the effect is similar to Gree, and the power consumption is unknown. It is estimated that it will be more optimistic than Gree.

Quality My Gree has been used for ten years and is well maintained. I take it off and clean it twice a year, but I always feel a little lingering. The noise is getting louder and louder and the effect is obviously worse. Compared with the style of Gionee, the boss of the unit meeting room, the old machine is still firm and flawless.

Gree has been making steady progress in recent years, and both the core technology and the number of patents are in the forefront. At present, Gree is in the first echelon of air conditioning, but it seems that it is still some time before it becomes the overlord. Just like the high-speed trains in China, we often say that the high-speed trains and systems in China are the most advanced in the world, but it does not mean that CRRC has all the advanced technologies related to trains and systems.

Moreover, Gree reported Oaks in real name last year, and Gree did it from the perspective of maintaining fairness and justice. In fact, I think Gree may be under great pressure and may have bottlenecks in product development or market development.

Still speak with data.

1. Household air conditioner. According to the statistics released by the Nihon Keizai Shimbun (the most authoritative economic media in the countries where Daikin and mitsubishi electric are located), the global market share of Gree household air conditioners in 20 17 years was 2 1.9%, which was seven percentage points higher than the second place, and far exceeded Daikin and Mitsubishi. The data of 20 18 hasn't come out yet.

Gree started as a household air conditioner and was famous for its stable and reliable product quality in its early years. At present, its key core technology has far surpassed other brands at home and abroad, and Gree is the only air-conditioning enterprise in the world that has mastered the core components of the whole air-conditioning industry chain. Just to give an example, the "three-cylinder two-stage compressor" developed and produced by Gree's Lingda compressor can realize forced heating at -35 degrees ultra-low temperature.

Gree household air conditioners sell best in the global market in the Middle East, such as Qatar and Saudi Arabia, with a market share of over 30%. Why? Because the local outdoor temperature can reach above 55 degrees, other air conditioners cannot operate stably.

2. Central air conditioning. According to the data released by HVAC consulting, in 20 18, the domestic market share of Gree central air-conditioning ranked first with 15.5%, surpassing Daikin's 12.5% and Hitachi's 8.3%. This is Gree's first contact in six years.

Gree's independent research and development of photovoltaic direct-drive frequency conversion centrifuge, magnetic suspension frequency conversion centrifugal chiller, double-working ice storage centrifuge, permanent magnet synchronous frequency conversion centrifuge, etc. , has reached or reached the international leading level. Among them, the photovoltaic direct-drive inverter centrifuge is the first in the world, and more than 5,000 photovoltaic systems have been built for more than 20 countries. Magnetic suspension air conditioner is the only enterprise in the world that can make both compressor and whole machine.

Gree central air conditioning is used in Beijing New Airport, Great Hall of the People, many high-speed railway station subway stations and nuclear power plants. Gree central air conditioning is used in Milan World Expo venues, Rio Olympic venues, Sochi Winter Olympics venues and Phoenix, USA. Overseas.

3. patents. Gree has applied for 498 18 domestic patents, including 23 182 invention patents and 706 international patents. In the 20 18 China National Intellectual Property Administration ranking, Gree Electric ranks sixth in the country and first in the household appliance industry.

I flipped through the answers in this question and answer, and countless people still have "stereotypes" about domestic products. Without any investigation and study, it is said that domestic products are not good. Other products dare not say, at least in the field of air conditioning, Gree has been at the forefront of the world, and the sales volume can prove that the choice of countless super projects can prove that people who have tried their best to dig Gree in the world's old air-conditioning enterprises can prove it.

Sales are self-evident. Judging from the current market share and sales volume, Gree is completely ahead of other brands in the field of air conditioning. Behind this achievement, nothing but technical support. Therefore, Gree's air conditioning technology has completely reached the world-class level.

In the early days of the development of Gree air conditioning, many people had only one feeling about Gree, that is, products supported by international technology and wrapped in domestic appearance. In other words, the technology is foreign and the others are domestic. At the beginning, this sentence was used to say that Gree was not inappropriate, but now it is really inappropriate.

Gree's slogan now is to master the core technologies, that is, various technologies developed by air conditioners. If Gree has no strength, it will not be the slogan. Therefore, from the current technology and market, we can see whether Gree's technology has reached the international standard.

As far as technology itself is concerned, Gree has applied for nearly 50,000 patents so far, including more than 20,000 invention patents and more than 0/000 international patents. These technologies are all from scratch, and they are all technical inputs made by Gree in air conditioning. From this perspective, the research and development of technology is completely no problem for Gree.

In addition, Gree's achievements in hardware research and development are also remarkable. For example, the self-developed "three-cylinder two-stage compressor" can complete the heating work at MINUS 35 degrees. There are also photovoltaic direct drive frequency conversion centrifuges and permanent magnet synchronous frequency conversion centrifuges, which have reached the international leading level. Apart from Suning, these technologies are rarely achieved by international air-conditioning brands. Of course, Mitsubishi and Daikin have no technical problems at all.

From the market point of view, according to the original rigid thinking, some people will definitely think that Gree has a big market, because the main market is in our country. Large population and great demand. But this is not the case. Gree's biggest market is not in China, but in the Middle East, with a market share of over 30%.

In the international market, technology must be considered. Of course, besides technology, price is also a very important aspect. The international price of Gree air conditioners should be the brand with relatively low price among all air conditioners. Therefore, the cost performance will be more prominent than other brands.

Of course, the domestic market is not small, after all, the most popular air-conditioning brand in China should be Gree. However, the main reason why Gree has such a great reputation in the world is that its technical competitiveness is superior to other international brands. Therefore, the international market will be guaranteed.

As for the gap between Gree and Mitsubishi and Daikin, I just want to say that the gap is not big, and it can even be said that Gree has surpassed in some aspects. After all, for Gree, so many years of technological exploration is really not without progress, and his development is obvious to all.

So now Gree is also very important in the field of air conditioning. Not to mention the world's leading, but also absolutely world-class level. After so many years of technological development, Gree has indeed achieved the ultimate in technology. From the initial borrowing technology to the independent research and development now, the development of Gree is really remarkable.

The assembly quality of the whole machine may be close to the world-class level, and the technology of factory hardware is similar; However, it is hard to say whether the control part, computer industry chip and circuit board can be independently developed. You can't talk nonsense without disassembling Gree's equipment. For example, ARM boards are widely used in industrial products, and such purchases will not be fully recovered in the financial statements of listed companies. The so-called patent, any software rewriting is an invention patent, and it is easier to apply for a patent. To measure whether an enterprise's core patent participates in and is selected for the national invention award, the progress award is a truly industry-recognized award, not the invention and innovation of homespun produced in system integration.

There is still a gap in industrial design in China. We can't ignore that we lack the inheritance of others for hundreds of years. We are good at concentrating our efforts to do great things, and we are also good at making mature industrial equipment into cabbage prices! Hardware equipment does not belong to high technology, so it can catch up quickly. Compared with software and human thinking system, it takes a long time to catch up with the marathon. It is not that populism can reverse the historical process by shouting slogans for a few days.

Because China has a large population base, real estate has developed greatly since 1998. Thanks to the sales achievements determined by government control measures, it cannot be said that the mechanism and system of the enterprise itself are in line with the development direction of modern enterprises in the post-industrial era, let alone world-class! For the manufacturing of industrial products in the field of full competition, Gree, as a joint-stock enterprise controlled by state-owned enterprises owned by the whole people, is actually difficult to distinguish the obvious first and second from the beautiful sales performance of private enterprises, not to mention the quality and sales of collectively owned enterprises like Haier.

Gree air conditioning is not first-class. The sales of Gree air conditioners are mainly due to the large population base in China, and the high price of Gree air conditioners makes its price very low. Many dealers buy goods again and again for the profit hanging on the moon, and then they can only enter and exit flatly. I sold Gree for several years, and then the pressure became heavier and heavier. I quit without making a few dollars.

The sales of Gree air conditioners are better than other domestic brands, but the assembly quality of the whole machine is similar to that of Haier. The hardware technology of Gree factory often cuts corners (especially engineering machines), while the electronic control part and computer industrial chips are used by others. As far as the circuit board is concerned, the air conditioners I removed from Gree are bigger than those from Panasonic, so it can't be said to be very good. Thousands of so-called patents, most of which are cow hair in air conditioners. Any software rewriting is an invention patent, so it is easier to apply for a patent. The progress award is truly recognized by the industry when evaluating whether the core patent of an enterprise participates in and is selected for the national invention award, rather than testing the invention and innovation of homespun produced by patents in system integration.

we should

It's time to admit that China's industrial design technology is still insufficient, and we can't ignore the fact that we lack the inheritance of others for hundreds of years. China is good at concentrating on making big money and selling mature industrial equipment into cabbage at low prices! Hardware and equipment are not high-tech technologies that can be caught up quickly, and software and human thinking systems take a long time to catch up.

Coupled with China's large population base, real estate has not developed greatly since the last century. Moreover, due to the government's regulatory measures, the hot sale of real estate makes the sales of electrical appliances soar, but it cannot be said that the mechanisms and systems of enterprises such as Gree have adapted to the development direction of modern enterprises in the industrial era, let alone being world-class! For the manufacturing of industrial products in the field of full competition, Gree Air Conditioning, as a joint-stock enterprise controlled by state-owned enterprises owned by the whole people, is actually difficult to separate the obvious gap from the sales performance of private enterprises, not to mention the quality and sales of collectively owned enterprises such as Hisense Haier. The gap between Gree and Daikin will wait until the compressor does not use other people's compressors at all.

Before answering this question, you need to analyze the types of air conditioners!

Air conditioning is divided into two categories: household air conditioning and industrial air conditioning. Household air conditioners are divided into micro household air conditioners according to power, such as mosquito nets. X Bao has them. Interested users can search. Ordinary household air conditioners include window machines and split air conditioners, as well as domestic central air conditioners and large central air conditioning units used in hotels and hospitals. Industrial air conditioners include air conditioners for machine tools and large cold storage, and air conditioners for automobiles and locomotives.

At present, the large air-conditioning units in hotels and hospitals are the strongest in the world, surpassing Japan, and there are also domestic Liang Shuang.

At present, passenger car air conditioners are mainly made by Valeo in France and Nissan and Hitachi in Japan. This type and above air conditioners and locomotive air conditioners are beyond the scope of this discussion.

Gree is currently involved in household air conditioners, and its strengths are low-power and medium-power air conditioners. Its home central air conditioning is also an area where Gree has made great efforts in recent years. It is very competitive in the low-end household field, characterized by high cost performance, and the manufacturing technology and installation technology can also meet the needs of ordinary families. In large villas with basements, which have high requirements for improving water quality, such as refrigeration, heating, dehumidification and ventilation, Daikin Mitsubishi and other household air-conditioning central units in Japan have the first Mover advantage in the market and occupy a high market share because of their rich experience in design and installation. This is an unavoidable problem at present. With the extension of time, Gree Electric has accumulated rich experience in manufacturing and installation, and it is believed that it can gradually catch up with Japan or possibly surpass it. The exact time is unpredictable.

After reading a lot of answers, I almost talked about this topic emotionally from my own experience. Most people think that domestic air conditioning technology is not as good as Japanese companies such as Daikin and Mitsubishi. Some stem from ignorance and follow the trend; And some people are still making the mistake of worshipping foreign things or loading B with foreign goods, and answering indiscriminately; Others took advantage of this incident to have a wave of marketing.

The basic principles of air conditioning have not changed in recent decades, and they all follow the first and second theorems of thermodynamics. Technically, it is not difficult to achieve. If you understand the principle of air conditioning heating and cooling, you will know that up to now, air conditioning has not much technical content, and the efficiency of frequency conversion air conditioning is higher than that of fixed frequency, which is the progress of air conditioning technology in recent years. However, the gold content of technology is really not high, and the homogenization of products of major enterprises is very serious at present. Whoever has mastered the core technology is just for publicity. The air-conditioning products of Chinese and foreign enterprises are basically at the same level. From the aspects of manufacturing cost and quality, the cost performance of domestic air-conditioning products is still relatively high, and the quality is getting better and better.

Regarding Gree's report on the virtual standard energy consumption of Oaks air conditioning, this issue needs to wait for the official release. It is still too early to draw a conclusion, and there is no reason to discredit the quality of domestic air conditioners. The product quality and after-sales service quality of a few foreign companies cannot be guaranteed.

It is ridiculous that someone should judge the level of air conditioning technology by whether there is electric auxiliary heating or not. I don't know the basic principle of air conditioning, so I'll talk nonsense here. The core of air conditioning technology is embodied in the logic of compressor and environmental control, and the most important indicators are of course the cooling rate and heating rate.

As a mature consumer product, white goods are very homogeneous. If a company publicizes who has technological advantages over who, in fact, even if this advantage really exists, it will not last long. The quality of Aux air conditioning is not necessarily poor, and the core technology mastered by Gree may not really exist.

Rumors stop at wise men, please think independently!

Thrushcross flying