A. Preparation for explosion
brand effect
Real guarantee
finite time
basic sales
Extremely low price
A seductive gift
B. Preparations for the explosion
C. Preparation for making an explosion
Who needs to describe the baby?
Product experts: industry market, product attributes, fabrics, styles, characteristics and advantages;
Planning: activity planning, selling point refining, demand mining, psychological suggestion;
Copywriting: the text is combed, easy to understand, and the style is suitable for products;
Photography: omni-directional photography, experimental photography and photography with selling points;
Art design: image processing and design, combining graphics and text to present products;
Baby described two basic points:
As a non-professional
Product value point
There are six points to note:
1, 3 seconds attention. The selling point is exquisite focus map, attractive copy and precise design, and the design tone adopts corresponding colors as design features according to product characteristics;
2, the first 3 screens. The most important first three screens need to leave a perfect first impression on customers, create a strong attraction by showing the most attractive side, and show the core selling points, characteristics, product efficacy and promotion information of related products.
3. Emotional marketing. Through some advertising language copy, the product atmosphere is created, and the product poster highlights the overall atmosphere and product quality and characteristics. In terms of photography, studio products are shot accurately, and outdoor shooting and model shooting are used to shoot products accurately.
4.FAB interest ranking method. F: attribute or effect (feature or fact); A: Advantages or advantages; B: Pay attention to the customer's interests, pay attention to the customer's purchase point, and arrange your own logical thinking in the promotion.
5. Selling points of commodities. List product features and product comparisons, such as product quality, fashionable appearance, low price and popularity.
Baby description production tools introduction:
Photoshop: It's powerful, but it's complicated and difficult for beginners to control.
Baby Rubik's Cube: a tool for making baby descriptions, with many embedded materials and many copies, which is more suitable for making posters of e-commerce stores. Can be found in the seller service market.
Meitu Xiu Xiu: Compared with novices, it's easier to get started, but it's mainly aimed at beautifying portraits and not suitable for e-commerce store posters.