First, we should pay equal attention to form and content. Form serves the content, and a good form can greatly promote the work. The existence of modern enterprises is not only the existence of physical assets, but also the existence of culture. From experience management, scientific management to cultural management, enterprise management has developed to a brand-new stage. Enterprise culture is an effective form to strengthen enterprise management and promote the realization of various goals of enterprise production and operation. For example, the corporate image is the market, the rice bowl, the benefit and the life of the enterprise. The reason why Haier can develop from a small collective factory into a world-famous large enterprise is because it has established its own good image. Taking Lu 'an Group as an example, the reason why it was able to get out of the predicament and become bigger and stronger under the very weak coal market at the end of last century is inseparable from its reputation among users for many years. Only by raising the corporate image to the height of the enterprise's life and death, and organically combining the construction of corporate culture with the production and operation of enterprises, can we achieve the purpose of cultivating corporate spirit, shaping values, building corporate brands, spreading corporate reputation and establishing corporate image. Corporate culture is illusory on the surface, but it has real content, which is an important means for enterprises to strengthen management. If an enterprise is not supported by a good corporate culture, its core competitiveness is short-lived and fragile. Therefore, the construction of enterprise culture and the implementation of cultural management must not follow the fashion and follow the form, but through the effective management of production factors such as personnel, time, quality, material consumption and safety, so as to further improve the quality of employees, strengthen internal management, enhance economic benefits and promote enterprise development.
Second, we should pay attention to both unity and diversity. For large enterprises, corporate culture must conform to the main theme of the times and become a concentrated expression of advanced culture in enterprises. As the organizer, promoter and practitioner of Theory of Three Represents, business managers are not only the makers and practitioners of business strategies, but also the advocates and shapers of corporate culture. In other words, corporate culture construction is a process initiated by business operators and gradually promoted from top to bottom. Therefore, the system of conceptual cultural identity, behavioral cultural identity and material cultural identity should be unified. Once these systems are established, all employees must conscientiously implement them. If there is no unified corporate culture construction requirements, enterprises cannot form the same brand, image and cultural power. But at the same time, the subordinate units of enterprises should also carry out unique and effective corporate culture creation activities according to their own characteristics without violating the unified corporate identity system, and constantly enrich the content of corporate culture construction. The construction of enterprise culture is a work that requires the participation of all employees. All employees must attach importance to it from top to bottom, and resolutely overcome the phenomenon of "attaching importance to it above, dealing with it below, arranging more above, and implementing less below". Enterprises should make full use of all means of publicity, vigorously publicize the significance and objectives of corporate culture construction, publicize the concept, behavior and material and cultural identity system of enterprises, infiltrate corporate values into employees' minds, and occupy employees' ideological positions with corporate culture, so as to enhance employees' sense of identity and cultivate their pride, and gradually change from being forced to accept and abide by corporate rules and regulations to being actively observed and maintained, and from "heteronomy" to "self-discipline".
Third, we should pay attention to both inheritance and innovation. Innovation is the soul of a nation and the magic weapon for an enterprise to remain invincible forever. In the construction of enterprise culture, we must correctly handle the relationship between inheritance and innovation. On the basis of inheriting the good ideas and traditions of the enterprise, with the changes of the times, keep pace with the times and innovate and surpass. As early as 1980s, Lu 'an took the modern mine construction as an opportunity, paid attention to and started the construction of corporate culture, and formed the embryonic form of Lu 'an's concept culture. The unique corporate culture has promoted the modernization of Lu 'an, which is Lu 'an's precious wealth and competitive advantage. However, under the new situation of rapid social development and increasingly fierce market competition, Lu 'an's corporate culture must also focus on innovation and transcendence on the basis of inheritance, break the old framework, and constantly adjust the content of corporate culture according to the requirements of the times to keep it consistent with the rhythm of the times, the development of enterprises themselves and the market economy. Innovation on the basis of inheritance is not an empty slogan, but requires all employees to always maintain a positive and enterprising spirit, pay special attention to learning and absorbing foreign cultures that are conducive to enterprise development, scientifically analyze the differences between advanced corporate cultures at home and abroad and their impact on management, combine the social and economic environment in China and the actual situation in Lu' an, learn and learn selectively, innovate on the basis of digestion and absorption, and realize the cycle of learning-digestion-absorption-innovation, so as to continuously inject freshness into corporate culture.