A 30% discount leaflet is a common publicity material, which is usually folded from a piece of paper and can display different contents after being unfolded. Here are some design methods:
1. Determine the theme and target audience: Before designing a 30% discount leaflet, it is necessary to define the theme and target audience of the leaflet in order to determine the appropriate content and layout.
2. Design a good-looking cover: the cover of the leaflet should be eye-catching and summarize the theme of the leaflet. If the flyer contains pictures, you should use high-quality images and place attractive titles and subtitles.
3. Use concise words and clear typesetting: in the leaflet, use concise words to explain the characteristics, advantages and uses of products or services. At the same time, clear visual typesetting methods, such as using paragraphs, serial numbers, key signs, etc., are adopted to make readers easy to read and understand.
4. Add charts and pictures: charts and pictures can make flyers more vivid and intuitive. For example, you can use statistical data to demonstrate the functions and features of products to attract readers' attention.
5. Provide contact information and call for action: The last page should contain contact information and call for action. For example, in the sales leaflet, you can provide a purchase link or store address to encourage readers to buy products immediately.
6. Pay attention to the layout and color matching: When designing a leaflet, we should consider whether the layout and color matching meet the aesthetic needs of the brand image and the target audience, and at the same time ensure that the page is clean and concise.
The above are some common design methods of 30% discount flyers. Of course, in practice, designers can make corresponding adjustments and improvements according to the scenes and uses of leaflets.
Zhonghui Design Album Design Works
How to use PS as a leaflet? 1. New store recruitment/publicity map
Start PhotoShop, click File/New, the size you need, here I make a publicity map.
There are several parameters for everyone to say:
Name: It is the name of your file.
Width: the width of the file.
Height: that is, how high the document is.
Resolution: that is, file definition (generally 72 by default).
Pixel: the unit of width and height. Generally, pixels are selected.
Step 2 open the material
Because I want to use the material, I have prepared a classic WINXP desktop picture as the material here. File/Open, find this material. According to the steps in the figure, click File/Open, select the material, and click Open.
Note: If there is a small lock on the right floor, we cannot move it. We need to open it here. Double-click the position of the small lock on the right to open a dialog box, and then click OK. Then we saw that the small lock disappeared, and at this time we could move the material.
Moving material
Now we need to move the material to the newly created file, right-click the layer, select Copy Layer, and a dialog box pops up to rename the layer as Material Picture. [Destination/File] Select the name of the newly created file, and then click [OK].
work material
Now, we can close this window and open a new publicity map. You will see that the size may be wrong, sometimes it is big and sometimes it is small. What should we do at this time?
First, select the material layer. When the picture turns to a blue background, it means it has been selected.
Change the size, hold down "CTRL"+"T", and the picture will become a grid border. Click on the border with the mouse and drag the desired size at will. If the picture is too big to be resized, you can use "CTRL"+"-"to reduce the scale of the picture, and then use CTRL”+“- ALT+0 to display the picture completely.
After the size is changed, press Enter /ENTER directly to save.
Turn on the text function
Click 【 Horizontal Text Tool 】 in the toolbar on the left side of PS or use the shortcut key T.
Processing words
Click on any position in the picture and write the slogan or slogan we want to write (I will write "Daily Maintenance of Computer" for demonstration).
Click on any layer on the right after washing. It may be ugly, so let's beautify the text.
First, according to the previous steps, select the text layer, then find the text toolbar above, and select the font, size, font color, etc. I chose Fangzheng calligraphy, No.200, with black font. Note: If you feel that the font gap is large, you can select [Switch Characters and Paragraphs Panel] on the far right side of the color to make specific adjustments. Among them, 30% and-100 are used to reduce the spacing between fonts. You can try it yourself.
Beautify text
Do you still think it's a little ugly here? Let's beautify the words.
Right-click the text layer and select [Blending Options] to open the dialog box. Many beautiful effects are produced from this. Let me introduce you to one.
When using this function, you can see your own effect in real time on the left, and control [strokes] through the effect. As shown in the figure, the attribute I chose is white and the size is 12.
The final effect is shown in the figure. You can try other functions.
preserve
If there is no [save] step, all the previous work will be in vain. [CTRL+S] Save the desired format. I suggest you save a PSD format first, which is convenient for later modification, and then save it as something else, which can generally be saved as JPG, PNG, GIF, etc.
How to design the brochure? The production of brochures is directly related to corporate image promotion and marketing strategy. It is suggested that you should not do it blindly by your own feelings without much knowledge. You can find a local advertising company to do some marketing planning, and they will give you a detailed and accurate positioning. Therefore, when they design brochures, they will also combine the company's own culture and customer needs, and finally achieve the purpose of promoting the company's products, which is the most important and extreme.
How is corporate brochure designed?
Don't forget to draft. If you want to break away from conventional design, you can start by sketching on paper. Don't rely entirely on computers to complete artistic work as soon as you get started. Get rid of the computer's interference with your creativity, let the layout return to paper and pen, and make your design different.
Know your goal When you are at the beginning, when you are thinking about how to design a brochure, ask customers why they think they need a brochure. Then, they need to define their goals. Sometimes they just want one because their last brochure has no job. If they put forward a short requirement, they must find out the definition of a specific customer requirement.
To make a product brochure, if you use shooting images, you need good photos-the budget is not always enough to shoot a group of photos! In this case, you may only use the photos provided by customers or the material library of the design company for design. High-quality brochure design pays great attention to "pictures", which not only refers to whether the pictures are exquisite, but also includes that the pictures should match the brochure itself. If you want to make a good brochure, don't cut corners on the pictures!
Limit your fonts When you think about how to design a brochure, first of all, you don't need many fonts-just a title, subtitle and body font. However, many beginners think that it is necessary to find an unused title font, which is wrong, because many customers have their own VI design, and the system also has certain regulations on the title font.
When considering how to design a brochure, put the reader first and keep the ultimate goal. Is this a brochure to be published on the website in response to the request? Is this a free sample in the exhibition or a brochure? What will it say to others when they open it? The final design is for other readers, not for yourself.
Select the appropriate size and printing process. A good brochure emphasizes the organic combination of design and post-production. Too many post-production processes not only easily exceed the customer's printing budget, but also affect the final visual performance. Large specifications are not equal to the atmosphere; Good material does not mean good taste; Thick brochures do not mean that there are many materials. According to the comprehensive consideration of use, performance, design and cost, we must grasp the appropriate degree.
Concise sentence copy is "say", not endorsement, not writing an article. Brochures are in hand, just like face-to-face communication between company representatives. What customers need is human communication, not model publicity.