Users who buy Lexus are fully capable of buying BMW and Mercedes-Benz, but such cars are very common on the street, and these users are literary youths who prefer to take the small and fresh route, so they choose Lexus.
Introduction to Lexus:
Lexus (English: Lexus; Japanese: レクサス), founded in 1983, is a world-renowned luxury car brand under the Toyota Group of Japan. It only took more than ten years for the brand to sell more than Mercedes-Benz and BMW in North America.
Since 1999, Lexus brand 1 1 year has been the number one luxury car sales in the United States. In 2005, Lexus successfully entered the Japanese domestic market, and thus became a luxury car brand with sales all over the world.
Lexus initially took "passion for perfection" as its slogan in the United States, and later took "pursuit of perfection" as its marketing motto in countries and regions around the world. Until 20 13, its slogan was changed to "Amazing in Sports". 20 17 the Chinese definition of the new global brand image-"amazing experience" was officially announced.