China Central Television (hereinafter referred to as CCTV) is the national television station of the People's Republic of China, a national vice-ministerial institution, which was established in May 2005 1958+0. It is the news and public opinion organization and ideological and cultural position in China, and has many functions such as news dissemination, social education, cultural entertainment and information service.
China CCTV, formerly known as Beijing TV Station, officially started broadcasting on September 2nd, 1958, and changed its name to CCTV in May, 1978. 1996, its online media CCTV was established and put into trial operation.
In 2004, CCTV launched a digital pay channel. In 2007, CCTV launched a mobile media channel, followed by an IP TV channel. In 2009, China Internet TV (CNTV), which was revised from CCTV, was officially launched.
20 10 in addition to the news center, art centers, overseas centers and other centers were changed to channel system, and large-scale program production centers and program procurement centers were established. 20 13 CCTV news client was officially launched.
The video material released on 20 15 has been adopted by nearly 1700 video channels in 92 countries and regions around the world. 20 16, China International Television (CGTN) starts broadcasting.
2065438+In March 2008, China Central Television (China International Television) and china national radio and China International Radio Stations formed the Central Radio and Television Headquarters, and the establishment of CCTV was cancelled.
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First, image recognition
First generation logo (1979-200 1)
From 1979 to 200 1, CCTV used a butterfly-shaped Logo with the letter "TV" in the middle, which was designed by Zhang Desheng, a former CCTV employee and commonly known as "butterfly logo".
The butterfly logo is shaped like the orbit of a satellite, the nucleus and the butterfly antenna on a TV tower. It is a variation of the four letters "CCTV", and its colors are the three primary colors of color TV (namely, red, green and blue). 1998, CCTV stopped using Butterfly logo because of the copyright dispute of logo; But it can still be seen on the microphone of CCTV reporters.
Second generation logo (200 1-)
The logo of double-line CCTV was launched by 1998, and the second "C" is red, representing "China" and "Central". The original side was a square corner, which was later modified on 2006 54 38+0. 7. 9. The edges are beautified into rounded corners and widened appropriately. In practical use, it is a gray translucent sign.
Third generation logo (20 15-)
20 15 1.6, a promo of logo appeared on the news channel in the early morning. Logo is only an internal propaganda symbol of CCTV, and it has not been officially launched. Logo font adopts brand-new sans serif font design, and a rectangular red color block is added in the lower right corner.
On 20 16 1.4, some official accounts of CCTV began to change their icons on overseas social media, officially breaking the rumor that the logo is only for internal use. The official Facebook and Twitter avatars of CCTV and CCTV Chinese Channel and English Channel all use the logo as their avatars.
Second, cultural spirit.
Slogan: "Inheriting civilization, pioneering and innovating"
"Inheriting civilization, pioneering and innovating" is not only the responsibility of a national television station, but also an important concept for the audience: dialectical treatment of traditional culture is not only the endless spiritual power of the Chinese nation, but also the spiritual resource for the Chinese nation to hold its head high to the world and realize national rejuvenation.
References:
Baidu Encyclopedia-China CCTV