Planning of employees' annual activities. When doing this anniversary activity, we should first investigate, then we should do every step carefully, and finally sort out the planning book. . Next, let's take a look at the planning of employees' anniversary activities, hoping to help everyone.

Employee annual activity planning 1

I. Activity background:

The company's tenth anniversary celebration.

Second, the purpose of the activity:

Celebrate the company's 10th anniversary.

Show the company's enterprise spirit of "honesty, dedication, cooperation and innovation"

Through the review of the company's ten-year development, let employees know how the company grew up step by step, reflecting the company's vigorous development vitality; Through refining the company's performance over the years, we will strengthen the belief that employees rely on the stable development of enterprises and make common progress; Through the affirmation of the hard work of employees in the process of obtaining various work achievements, we thank all employees for their unremitting efforts for the glory of the enterprise today.

Three. Activities:

1, "10th Anniversary"-Opening Ceremony

Make PPT and review the development process of the company 10 anniversary (major events, milestones, touching events, etc.). ).

look into the future

Select * excellent employees

2. "Talent Show" cultural performance

The whole company is divided into 8 groups according to departments: electronic workshop 2 groups, machining workshop 4 groups and office 2 groups. Each group performs 1~2 programs (at least 1 program) with unlimited content. In order to avoid the singleness of the program, it is necessary to report the content of the program in advance, give priority to final confirmation, and adopt the principle of "reporting first and then approving" to encourage individuals or free groups to sign up for performances.

Program Awards: First Prize 1 Second Prize 2 Third Prize 3.

3. "Team PK- Treasure Hunt" interactive activity

The whole company is divided into four groups according to departments: electronic workshop 1 group, machining workshop 2 groups and office 1 group.

Each group extracts each group's treasure map through the game (see Annex 1 for the specific game). Choose a team that performs well in completing the task.

Lottery: Before the activity begins, everyone will be given a post-it note with a number written on it, and the corresponding number will be put into the lottery box. Finally, five lucky employees will be randomly selected by relevant leaders, and the lucky employees will get the opportunity to draw the 10 anniversary prize.

Introduction to the lottery: There are corresponding prizes on the back of the words "Honesty, Dedication, Cooperation and Innovation", and lucky employees will draw the lottery in the order of drawing lots.

Fourth, activity preparation:

1, the company develops the production of PPT.

2. The preparations for the cultural performances of each group.

3. The design of the game.

4. Activity equipment preparation and award setting.

5. Division of labor on the day of the activity.

Predictability of verbs (abbreviation for verb):

1, PPT production: who will make it, the collection and screening of content, etc.

2, how to mobilize the enthusiasm of employees, especially the cultural performances.

3. Attractiveness of activity design and controllability of specific activity links.

4. In terms of personnel arrangement, especially in specific activities, some employees need to participate in the logistics of the activities, understand the process of the whole activities, and ensure the smooth development of the activities.

Intransitive verb budget:

1, site layout

2. Activity props

Step 3: Bonuses

XX Real Estate Development Co., Ltd. has gone through a glorious decade after the twentieth anniversary of employees' employment. In the past ten years, XX Company has been adhering to the corporate purpose of "pioneering and enterprising, looking to the future, pursuing Excellence and benefiting the society" and the architectural concept of "people-oriented, integrating heaven and earth", making unremitting efforts to contribute a beautiful living space to the society, and at the same time creating a business elite represented by General Manager XX, a "China MBA hero". The modern city of XX is the representative work of XX company at present, and its completion will bring a revolutionary business philosophy to XX. Therefore, the start of this project is not only a major event for XX company, but also a major event for XX business community. The profound cultural background of XX company in the past ten years has created today's XX club, and its establishment and start-up also marks the beginning of the company's new course. Holding this 10 anniversary celebration and the launching ceremony of the club can not only celebrate many happy events, but also leverage development to create a broader world.

I. Purpose and significance:

The tenth anniversary is a milestone in the development of an enterprise, and it is timely to review history and look forward to the future. Moreover, it is a rare opportunity to take this opportunity to enhance corporate visibility and vigorously build corporate and brand image. With the help of the activity platform, publicize that General Manager XX won the "China MBA Hero" and shape the commander-in-chief style and leadership charm of the company's management; Promote the emotional communication between the company and the target members of the club, lay the foundation for the upcoming establishment of the club, and be of great benefit to the spread and promotion of the club; Collect popularity and customer resources for XX Modern City in order to open the market smoothly; Golf is a healthy and fashionable sport, which has always been highly respected by high-end people. Holding golf competitions can fully demonstrate the extraordinary taste of XX company and XX city.

Second, the theme and slogan:

Main slogan: gathering modern business heroes online-the slogan adopted echoes the theme of XX's modern city promotion, highlights the distinguished position of the participants in the modern business world, and shows that this is an elite gathering.

Reference slogan: 1, the concentrated source of business heroes

2. Remodeling modern commercial civilization

Three. Time: July 25th, 200X (to be determined);

Venue: XX Golf Course of XX Hotel (press conference and meeting place)

Four. Target and scale of activities:

The main target of this activity is high-level figures who are outstanding in XX business circles and customers who have spending power and purchasing power. In order to give play to the role of media and oral communication, a certain number of journalists and the project owners developed by the original XX company (such as XX Bay, XX Garden, XX, etc.). ) have been invited.

1, XX business leaders (number)

2. Expected major customers (number)

3. Owners of 3.XX Bay (quantity)

4, news media reporters (number)

5. Employees of 5.XX Company (number)

6. Agency staff (number)

Total: How many people?

Verb (abbreviation for verb) Organization and content of activities:

The activity arrangement is roughly divided into three parts: morning press conference, afternoon golf match and evening banquet. Various forms. Rich in content.

1. In order to improve authority and expand influence, it is suggested that the golf tournament in this activity be hosted by XX Entrepreneurs Association and undertaken by XX Company.

2. This activity is aimed at XX enterprise leaders, intended customers, owners, news media friends, developers' staff and employees of agency companies.

3. The activities are held in three forms: press conference, outdoor golf competition and friendship banquet:

A. Press conference: the leaders of XX Entrepreneurs Association are invited to speak, and the representatives of developers review the achievements of the enterprise in the past ten years and introduce XX projects and XX clubs. It is suggested to invite an authoritative person with experience in establishing famous clubs in Guangdong or a celebrity belonging to a club to talk about the club.

B. Golf events: Golf has a strong commercial nature and gentlemanly temperament, which can perfectly interpret the extraordinary quality of this activity object. In the fierce swing competition, participants deepen friendship, promote communication and enjoy the charming scenery of XX Mountain. Anyone who is interested in golf, especially interested big customers, can sign up for the competition, which is intended to pave the way for the establishment of the club and the sales of the project.

C. Friendship Banquet: The purpose of the banquet is to bring emotional distance closer in a relaxed atmosphere. At the banquet, business leaders presented awards for the contest and recommended XX project. Members of entrepreneurs' associations, media reporters and other participants exchanged freely at the meeting.

4. The general process of the activity is as follows:

Attendees attend (XX Hotel) → press conference (speeches by leaders of XX Entrepreneur Association, speeches by developers' representatives, project recommendation, Guangdong Guest Club and XX Hotel) → noon work and rest (XX Hotel) → golf competition (XX Golf Course) → friendship banquet (leaders' concluding speech, banquet party, awards interspersed in the above activities, project recommendation, XX Hotel) → The whole day's activities are over.

Organization channels of intransitive verbs:

XX Entrepreneurs Association sent a letter calling on its members to participate in this activity. In addition, other methods are added.

1. In the name of XX Entrepreneurs Association, the concept construction book and invitation letter of this project will be distributed to the association members and media reporters by direct mail.

2. The developer invites his business friends and customers in XX Bay by letter or telephone.

Seven, publicity methods:

This activity mainly selects XX, a famous magazine in the real estate industry, and XX Morning Post, the newspaper with the largest circulation and the greatest influence in XX, and effectively promotes it in combination with the live promotion of TV programs.

1, pre-conference publicity:

A, "XX" published a preview of the event, introducing XX Company and XXX Club, the general manager of the company's "China MBA Hero", with a focus on XXX Modern City.

B, combined with the project image publicity, XX Morning Post published a notice in the back edition, which introduced XXX General Manager and XXX Modern City with pictures and texts.

C. distribute sales brochures and invitations by direct mail.

2. On-site promotion:

A. Press conference: state the performance and show the strength of the enterprise; Guangdong guests mobilized participants to join in the fun. The venue layout is festive, solemn and magnificent, which is combined with the cultural background of the enterprise. Business leaders introduce projects and clubs.

B. Golf Competition: The golf course passes through the arch, and the publicity materials of the project and the club are hung. Shuang Ye's advertisements emphasize delivery, few but fine, avoid usurping the role of the host, and highlight the elegant and serious leisure atmosphere;

C. Friendship Banquet: distributing publicity materials related to the project and the club. On-the-spot publicity creates a festive and lively atmosphere, which symbolizes the glory and thriving achievements of the enterprise for ten years and indicates the smooth success of the activity.

3. Post-event publicity:

A, "XX" reported the activities and announced the winners.

B. The full-page article on the back page of XX Morning Post, combined with photo reporting activities, published a list and introduced the modern city of XX.

D, XXX Golf Club will conduct TV programs to guide the audience to pay attention to XXX Modern City.

Eight, material preparation

(omitted)

Nine. cost budgeting

(omitted)

X. effect evaluation:

1, press conference is a powerful means of news copywriting, which can reflect appeal and authority, easily create momentum and attract attention, and rely on this platform to make friends with the media and cultivate a good public opinion environment for enterprise development and project start-up.

2. Golf tournaments are fashionable and elegant, and it is more interesting to adopt the form of competition. I believe many people are willing to participate. The purpose of this competition is to serve the club members. Participants can experience the aristocratic style and excellent activity organization ability of the club.

3. The atmosphere of the fraternity is relaxed and pleasant, which is the easiest to cultivate friendship and tap customers, further deepening the effect of the previous two activities.

In the final analysis, the task of this activity is to establish a good image of the project and attract potential customers, so as to achieve the purpose of promoting XXX modern city. And this activity is in the primary stage of marketing promotion. "A good beginning is half done", so we must work together to make it go smoothly.