The difference in logos may be due to the reason why Bosideng changed logos successively, or different brands.

In 20 12, Bosideng opened a flagship store in London, and launched a pair of wings LOGO, which was gradually launched in China.

LOGO completely lost the basic elements of the original brand, but designed the word "Bosideng" in the form of logo, and added Slogan, which is "best-selling in 72 countries around the world".

Its brands include Bosideng, Flying in the Snow, Kangbo, Jie Bing, Bingfei, Shangyu, Bosideng Men's Wear and Matteo Ricci Club Women's Wear.