Joint image expert group
JPEG file format is the most common form of enterprise Web page design. It is a "lossy" format, which means that when it is saved in JPEG format, a lot of information is lost from the original file, which means that it is a great format used on the Web, because it can be widely compressed without affecting large images, so as to load web pages as soon as possible.
Best animated GIF
GIF- Best Animation GIF (Graphic Interchange Format) is a "lossless" format, and no information will be lost when saving. This format is very popular in web pages. Compared with other types of image compression, the images on the screen are relatively small.
PNG- the best website
The new image format, PNG (Portable Network Graphics) is a specially designed web page. Some people think it is an advanced version of GIF because it can save 256 colors more effectively, allow smoother gradients and create smaller file sizes.
TIFF- Best Photography and Printing Create "Desktop Publishing"
TIFF (Label Image File Format) file is another file that can be "lossy" or "lossless". With its flexible format, it is easy to use, publish and process photos, which is why it has become a very popular graphic design, publishing and photography industry.
How to do the company website? The company website, taking Ke Fan as an example, includes the following steps:
1. First, register the Ke Fan website account and start choosing the website template.
Template types refer to personal preferences or company needs. After selecting the template, click Quick Website, enter the website editing interface, and start website editing.
Template operation is similar to PPT replacement. Note that the pixel size should be the same as the original image when replacing the image, otherwise adjusting the image size will make the white claw.
2. Buy space.
After the website typesetting is completed, if you are satisfied, you can start the next operation, open the website function upgrade interface, and choose to buy website members. Personally, I feel that the basic version of the website is basically enough to meet the basic needs. The website service includes space and server, and no additional purchase is required.
3. Buy the website domain name.
Click Enterprise Center-Domain Name Management to enter the domain name purchase interface, enter the domain name you want, and the system will automatically check whether you can register, try step by step, and select the satisfactory domain name and click Buy. The cost is about 80- 120 yuan per year.
4. Real name authentication.
Click Domain Name Management-Real Name Authentication, and fill in the authentication information according to the prompts. Generally, it takes three working days to pass the certification. Pay attention to the accuracy of the information, there are only three opportunities to modify it freely.
5, the Ministry of industry and information technology for the record.
Click Domain Name Management-Ministry of Industry and Information Technology for Filing to start information filing.
Fill in personal and business information truthfully, pay attention to reading the prompt information carefully, and operate strictly according to the prompt information.
Whether pre-approval is required is particularly important. Pre-approval procedures need to be done by professionals, which are not involved in ordinary station construction.
The filing information of the Ministry of Industry and Information Technology is complicated, and it takes 30 working days to fill it out step by step. If it is recalled, it will take 30 working days. I completed the certification in about 45 days.
After passing, click Resolve Domain Name to start using.
6, the Ministry of public security for the record.
For most websites, this kind of filing is unnecessary. After the filing of the Ministry of Industry and Information Technology is completed, the domain name can be used. Some areas need to be filed by the Ministry of Public Security, so follow the procedures.
Submit the filing application online, fill in the filing information, arrange an interview with the local company department, and complete the filing of the Ministry of Public Security after it is correct.
7. Daily management of the website.
Click Website Management-Computer Edition/Mobile Edition to enter the website content typesetting interface, and click the website management function to analyze the website visits.
0 code easy to build a station! Click here to get a beautiful website template:
Ke Fan station building
How to design the banner of marketing website? First, highlight the product theme.
Banner must highlight the product theme, so that users can recognize the meaning of advertisements at a glance and reduce too many auxiliary interference elements. That small series reminds everyone to avoid that banner is too thin and has too much content to focus on. Many advertisers tend to think that the more information they convey, the more interested users will be. Actually, it's not. Advertisers who want to say everything say nothing.
Second, highlight corporate culture.
Banner files can be used to describe the company's corporate culture, business philosophy and spiritual outlook. Because these can be displayed intuitively through Banner, let it be vividly displayed to users with Banner pictures.
Third, don't pile up too many products.
Bian Xiao found that many companies always wanted to show more products, ranging from 4-5 to 8- 10, which made the whole banner a pile of products. The display size of its Banner is very limited. If you put too many products, it will be submerged, and the visual effect will be greatly reduced. So the more pictures of the product, the better. Easy identification is the key.
Fourth, quickly grasp the customer psychology.
Generally, the time for users to concentrate on browsing the web page is only a few seconds, and they don't need too many opening animations. They need to show the products at the first time and hit the theme. And with inspiring slogans to guide users.
Fifth, the color should not be too dazzling.
Some advertisers require exaggerated colors to attract visitors' attention, hoping to improve Banner's attention. In fact, although bright colors can attract people's attention, they often make tourists feel dazzling, unfriendly and even disgusted. Therefore, Kanazawa Network Bianxiao Company believes that excessively dazzling colors are not desirable.
To sum up, when designing a brand marketing website to build banners, it is mainly to highlight the theme products and services of the website. The most important thing is to highlight some issues that users care about, so that customers will be attracted to this website first when they open it. When designing the banner pictures of the website, you must not use too many dazzling colors, and you must achieve a concise and generous effect. I believe I can do these things well when I make a website, and I will definitely design a better website.