1. Find the store. Besides you, there are also your colleagues in Alibaba. Don't be a grocery store, you want to sell everything, and it's not RMB, which can't satisfy everyone. What do the shops sell? To whom? how much is it? All these should be considered clearly. Only do your best products and position yourself as an expert in this category, so that customers will not forget and think of you when necessary.
2. Learn from outstanding peers. Many people don't know how to do Alibaba platform. In fact, the easiest way is to learn from excellent peers. Search your products and see what the top 10 peers do. Take the essence and discard the dross.
3. Register a short and easy-to-remember member name. The member name is not only used for login, but also displayed in other products of Alibaba, such as blog columns. Therefore, in the later promotion, members' names can't be taken casually. It is recommended to use Chinese names.
4, the company information is very important, don't perfunctory. After registration, you must improve the company information before you can open a store. I have read the company profiles of many companies, but they are all unqualified. Some use the system default, while others copy several repeated paragraphs to collect words. It is suggested to write the company profile calmly, and write out the basic situation, development process and advantages of the company, with about 500 words.
5. Contact information should be informative. What's your purpose? Let customers find you easily. The landline, mobile phone, 400 phone, email and online instant negotiation tool (QQ/ Want Want) must be filled in correctly. Since the network is open to users all over the world, please remember to fill in the telephone area code.
6. Authenticate information and build trust. If conditions permit, it is recommended to open an honest member as much as possible. More than 3000 yuan a year can be used for many functions. If start-ups or individuals don't want to spend money, Alibaba also has a free real-name authentication service. Individuals provide ID cards and enterprises provide business licenses. Online business must be aboveboard, because customers trust you to do business with you.
7, product classification should be clear. Product classification should be convenient for customers to find. If there are a lot of products to be supplied, it is suggested to set up two-level classification, and the classification of new products or hot sales should be put at the front as far as possible.
8. Pay attention to choosing the correct category when publishing the supplied goods, otherwise it will affect the search ranking.
9. The title of product information is very special. Headlines are advertisements in advertisements. A good title can not only give priority to search engines, but also ensure that target customers see the desire to click. For example, the title of this article written by Yue Liang also took a lot of thought. The title should contain keywords that need to be promoted. I will talk about the skills of choosing keywords later.
10, and the supply information parameters should be complete. When releasing the supply information, different products will have many parameters, so it is recommended to fill them in as completely as possible. Detailed information will not only make customers feel professional, but also add points to search rankings.
1 1, and the product pictures should be unified in style. It doesn't matter if there is no professional artist. When shooting products, use a unified lighting background to highlight the products. The size is above 750*750 pixels according to Ali's rules. It is suggested to add transparent watermarks in batches.
12. Pay attention to the product details page. Read the product details of many shops and write the company profile. Is this to make trouble? You should know that more than 80% of customers come to the product details page through search, so this is the key point. Product parameters, details, pictures, selling points, trading process and after-sales service are all displayed.
13. Choose a good second-level domain name for the store. After opening the store, the system will default to a second-level domain name, which can be changed into short and easy-to-remember English or Pinyin to facilitate communication and memory.
14, online stores are also stores, and there cannot be fewer stores. Shop sign is the best advertising space, but it is ignored by many people. LOGO Slogan (that is, your advertising slogan) should be set up so that customers can remember you when they click in.
15, store decoration should be practical. Remember that all designs are for marketing. Some shops are decorated with high-end atmosphere, but they are not grounded. After reading it for a long time, customers don't know what they are selling and what advantages they have. Especially industrial products, should be simple and generous.
16, the company dynamics should be updated frequently. Update the news regularly to let customers know that this is a normal operation company.
17. Encourage customers to collect shops. What if the next customer needs to buy and can't find your store?
18. Make good use of product photo albums. The function of product photo album can not be underestimated, and photo album can be used as electronic photo album. A friend who makes clothes uses a free blog photo album, and the water flows over one million a year.
19, stay online. It is suggested that Niu Qian (many business friends still use Ali Want Want) be set to log in automatically, and you will hang up when you turn on your computer at work every day. Online customer service can add more online customer service staff to make the company stronger. Online customer service uses real names to let customers know who to contact, not business one and business two.
20. It is much more convenient to manage with the business assistant. Some novice business friends may not know that it will be much more convenient to download a business assistant to manage products, and they can manage products in batches.
2 1, Ali index to see the data. Understanding data is a basic skill of marketers. Before promotion, we can use Ali index to understand the industry trends, purchasing trends and peer competition, and formulate targeted promotion strategies to avoid blindly expanding the market.
22. Choose four precise keywords to promote the weapon. In addition to using Ali index analysis, there are keywords recommended by the search box and keywords recommended by the right side of "Are you looking for it" under the category. In addition, there is a keyword query tool in the toolbox of online sales treasure.
23. Enterprise official website started. In addition to Ali Wangpu, the corporate official website service launched by Alibaba has also been ignored by many businesses. Compared with Ali Wangpu, official website can set its own optimization, which is more conducive to the ranking optimization of search engines, and it can be promoted inside and outside the station.
24. See the business personnel to get an all-round understanding of your business situation in Wangpu. Always pay attention to ranking, exposure and click conversion, and make adjustments according to the diagnosis results.
25. Online transactions can be the best. For many traditional enterprises, it will be considered that customers do not have the habit of online trading, or it is difficult to do online trading for bulk products. Compared with the wholesale of small commodities, it is true. But playing on Ali's platform, it is easy to get more resources according to Ali's rules, such as online activities and priority ranking.
26. Join the business circle and build your business circle. The business circle gathers circles from all walks of life, so it is convenient to find upstream and downstream, or to find peers to cooperate and communicate. You can even set up your own circle.
27, to do business, you help others solve the problem, your sales problem will be solved. Many businesses that throw out professional problems are telling you that they have problems and need your solutions. There are many potential customers and business opportunities hidden in business. If you can ask questions about marketing, the customers here are very accurate.
28. Open a column to build a personal brand. The column is the previous Ali blog. Instead of posting advertisements everywhere and being hacked, it is better to silently influence customers by writing blogs. I once wrote a story about a young man born in 1980s who sold machines through the Internet for10 million a year. He just wrote a blog. Blog marketing is not only free, but more importantly, accumulation. It would be better if you could keep writing!
29. Join the industrial belt to gain more exposure opportunities. Joining the industrial belt can get a fixed window space reward, and the exclusive logo of the origin certification of search results can enhance the seller's attention. Moreover, if you enter the exclusive channel of the place of origin, you can enjoy independent traffic and not participate in the competition in the big market, so it is easier to get exposure opportunities.
30, window settings, create your own explosions. Window products are marketing tools to make explosions. Products set to window can be weighted by search to improve the exposure opportunities of products. Window products require information quality of more than 4 stars, and support Alipay online transactions.
3 1, sign up for various activities. Activity is the best channel to detonate traffic. At present, there are many kinds of activities on Ali platform, such as spot, explosion, ordering, agent joining, source of goods, partner, 3.6 purchasing festival, 32 1 promotion, amoy factory, industrial belt, 94 promotion, wireless, 1 18 and so on.
32. Pay attention to the online procurement meeting. In addition to letting customers come to you, you should also take the initiative to do business well. Alibaba has a special procurement channel, often inquiring about procurement information and making timely quotations. You can also search for purchase information directly in the search box, which will be more targeted and get twice the result with half the effort. Of course, if you meet the requirements, you can also sign a gold medal supplier to get more business opportunities.
33, online sales of treasures and the king. If all the above are done, you can also join the online sales treasure or buy the standard king to quickly increase the exposure.
34. Make rational use of third-party applications. There are many tools in the Ali application market that are also helpful to improve traffic and conversion, and you can choose according to your needs.
35, mobile phone Ali Niu Qian mobile version, the layout of the mobile terminal. The popularity of mobile internet and the convenience of mobile phones make it easier to buy and sell anytime and anywhere. Encourage customers to place orders on mobile phones and increase the transaction volume on mobile phones, which will help improve the search ranking of your products on mobile phones.
36. Add up the friendship links. Exchange friendly links with related or complementary stores to increase the number of visitors.
37. Share experiences and become cases. Sharing your success or failure stories is also a good way to publicize. Many entrepreneurs are concerned by customers and even investors in this way. If you are willing to do a case, you can add Yue Liang's official WeChat account:
38. Off-site promotion. Through your efforts, the elaborate Wangpu was born. Open your eyes and promote your store through blogs, forums, post bars or classified information websites outside the station.
39. Endorse trust with Alibaba's integrity certification. On your website, brochure or business card, write that you are a member of Alibaba TrustPass to increase the trust of customers.
40. Go to 1688 Business School to learn more skills. If you are not clear about Alibaba's store operation and marketing, you can learn more through 1688 Business School.