Now we all know that the sales pressure of physical stores is very high. Apart from the impact of e-commerce platform, rent, labor costs, water and electricity and promotion and operation costs are all devouring the profits of stores. So, how can we improve the turnover rate in underwear sales?

1. First of all, treat every customer seriously and treat customers as friends. Underwear is relatively private for girls, and it doesn't have to be suitable for them, whether it's chest shape, size or even raw materials. Shop assistants in underwear stores should be familiar with all underwear, understand customers' breasts and have a good consultant experience.

2, make friends with customers, do not push expensive, only return the right. There are many brands of underwear, but many girls themselves are not suitable. For example, for students, we can promote cost-effective or mid-range underwear, and for white-collar workers or office workers, we can promote some better brands. The selection and matching of underwear requires skill. If you can tell customers in time, you will get twice the result with half the effort.

3. Do a good job in customer experience and try it on with customers if possible. As long as you try it on, you can let customers experience the effect and then decide whether to buy it. At the same time, some follow-up services can be introduced, including chest care, member consultation, trade-in and other services to increase customer stickiness.

Different from the e-commerce platform, underwear stores can realize customer experience, try on and follow-up service, and do these well, which can also enhance customers' viscosity and purchase desire.