"Grasping masterpieces and pushing a book every year" has become the strategic slogan of Jiangsu Children's Society to launch original works of children's literature. For many years in a row, on the eve of Children's Day every year, they launched a work that can represent the highest level of children's literature creation in that year, which has become an expectation of the children's book market. They will pay close attention to the creative trends of children's literature writers and follow them all the time. Sometimes they stare at a manuscript for years before they get it. Over the years, Su Shaoshe's original children's novels have become a gold-lettered signboard, which makes the signboard book achieve good market performance without large-scale publicity when it is published every year.

The brand of Su Shaoshe's original children's novels not only enjoys a high reputation in the eyes of bookstores and readers, but also has a good reputation in the circle of children's literature writers. The contract between Su Shaoshe and the writer never depends on the promised high royalties, but on the friendship with the writer for many years and his own brand. It is said that when signing a publishing contract with Cao Wenxuan, there was no requirement for printing, and I fully believed in the ability of Su Shaoshe. Facts have also proved this point, that is, the Grass House has printed 654.38+10,000 copies.

Relevant persons of Su Shaoshe said that although the sales of original children's literature works can't be compared with some famous imported works at present, these books are of great significance to national character and uniqueness and social development. The publication of these books also polished the signboard of Su Shaoshe.

Su Shaoshe actively explores ways and means to promote children's reading and create a good ecology for children's reading. Su Shaoshe and Nanjing Phoenix Mother Language Research Institute set up Phoenix Reading Club, aiming at advocating and promoting teachers and students in primary and secondary schools to cultivate reading habits, so that those schools and teachers who have done well in children's reading promotion activities can have a * * * home and communication platform, and further promote the research and promotion of children's reading.