We often say? Is the extension of language learning equal to the extension of life? Pay attention to all languages! As long as our classmates pay a little attention, public service advertisements in this area can be seen everywhere. Not superficial, the author summarizes the following methods of writing public service advertising words:

1. Use rhetoric

Rhetoric is used to make words more beautiful, vivid and touching. Use vivid words to accurately express intentions, and strive to be concise and clear, with endless implications.

(1) duality

For example, the slogan of Putonghua Promotion Week? Speak Mandarin and be an upright China person! ? ,? Speak mandarin and welcome guests from all over the world; Send a true message in civilized language? ; Blood donation slogan? True feelings flow, blood is the same? ,? The nation rises in dedication, and life stretches in blood? Such public service advertising words are rhythmic, catchy to read, harmonious and pleasing to the ear, aesthetic and easy to remember.

2. Puns

It is to use puns to give words several different meanings, thus receiving intriguing effects. Like what? Speak Mandarin well. Confidante? All of China? Confidante? Two words, pun. Using puns as public service advertising words can increase the level and richness of expression, with simple meaning and endless aftertaste.

③ Contrast

Like what? Limited blood, unlimited love? ,? Blood is precious, but saving lives is more valuable? ,? A good man gives a drop of blood, but a sick man removes all worries? Through sharp contrast, it gives people a deep impression and enlightenment.

④ Imitation

It is to apply familiar sentences to make them have new meanings, so as to achieve the effect of deepening the impression. Like what? Blood is precious, but helping others is more expensive? Is to use petofi's famous phrase? Life is precious, but love is more expensive? ,? Wish people a long life with blood in their hearts? Is it Su Shi? I wish people a long time, thousands of miles away. . This kind of sentence is widely known and makes people feel kind. As a public service advertising word, it is conducive to winning people's goodwill and spreading quickly.

⑤ metaphor

Like what? Blood, the source of life, the bridge of friendship? ,? Mandarin? A bridge between 65.438+0.3 billion hearts? ,? Mandarin? A bridge for human communication; Mandarin? The crystallization of human wisdom? And so on, vividly illustrate their respective roles.

Step 6 ask questions

Use questions to arouse people's thinking and enhance their attraction. Like what? Why is blood thicker than water? Because there is love in it? ,? Do you want to make some contribution to society? Are you willing to give some love to others? Please participate in voluntary blood donation! ? The idea is novel, the question is ingenious and thought-provoking.

2. Ming language

It is to write public service advertising words in daily popular and simple spoken language. Like what? Is it your business and mine to promote Putonghua? ,? Speak Mandarin well and have friends all over the world? ,? You speak Mandarin well, and you are not afraid to travel around China? ,? 56 nationalities, 56 flowers and 56 languages converge into one sentence: Please speak Mandarin? ,? Bit by bit, blood is thicker than water, and humanity is everywhere. ,? Blood donation is the most glorious? ,? Donate blood and offer love, blood is stronger? ,? Donate blood for free and refuel your life with love! ? A drop of blood, all my heart, a love? Wait a minute.

This kind of public service advertising words give people an easy-going and cordial feeling, which seems unpretentious, but in fact it is original and embodies? Tell the truth? Artistic conception of creation.

Rhyme formula

Two or more rhyming sentences with the same number of words are used as public service advertising words. Like what? Speaking good Mandarin is convenient for you, me and him? ,? Promote Mandarin and communicate with you, me and him? ,? Pay attention to your language, regardless of you, me and him; Speak Mandarin well * * * Love your family? , ? The world has its own true feelings. Donate blood and sow love? ,? A little blood to help others, a beautiful spirit of love? ,? Your blood is lost on me, and your feelings are dissolved in my heart? This formula is not a classic sentence, it was designed by the author himself. Information is usually direct, concise and clear, and its main purpose is to make people easy to read and remember.

4. Clever arrangement of words

Like what? Pay attention to your language and speak Mandarin clearly? Make Mandarin unusual and ordinary people unusual? Through the clever arrangement of words, the pronunciation and semantics cycle back and forth, which has both requirements and standards and is impressive.

5. Other examples:

Donate blood for free, start from me, save lives and care for the world. Blood is a sign of life, and voluntary blood donation is a sign of civilization and progress.

Vigorously promote Putonghua and enhance the cohesion of the Chinese nation.

A good life begins with you rolling up your sleeves!

Recommend my blood and light up other people's lives.

Donating blood for free reflects your noble spiritual realm.

Let the blood bind our hearts together.

The above techniques are often used in the writing of public service advertising words, which can be used alone or mixed to enhance the expression effect. Like what? Speak Mandarin well. Confidante? It is a pun rhyme formula in all parts of China, with rich connotation and outstanding effect, which is a rare masterpiece. ;