(1) Choosing prefix sentence and suffix sentence can make the advertising theme spread widely and repeatedly;

(2) Choosing a single sentence can make the advertising slogan clearly presented to the audience in the shortest time;

(3) By choosing dual forms, we can make use of phonological effects to produce multiple expansions;

(4) Using imperative sentences can produce instant consumption impulse;

(5) Avoid the form of command, because it may lead to resistance and disgust.