Company Name: An 'an Cosmetics Co., Ltd. Headquarter Location: Foshan City Establishment Time: 1985 Business Scope: Cosmetics Company Nature: National Enterprise Company Profile, Development Process and Company Profile She is located in the hinterland of the Pearl River Delta, adjacent to Foshan Railway Station and Bus Terminal, more than ten kilometers away from Guangzhou, and was established in 1985. Covering an area of 10000 square meters, the layout is reasonable, elegant and unique, with modern R&D center, quality inspection center and production building. The production workshop is equipped with sophisticated modern assembly lines and complete sets of advanced production equipment and testing instruments such as emulsification, mixing and filling. Foshan An 'an Cosmetics Co., Ltd., which was integrated and reorganized at the beginning of 2004, formulated a new business purpose: gathering wisdom, integrating resources, becoming bigger and stronger and upgrading in an all-round way. In the past twenty years, An 'an Company has undergone many changes and upgrades in terms of products, scale, customers, channels, strategies and benefits. Each change is a benign interaction or development, which almost confirms the change or upgrade of the national daily chemical industry in China. The only thing that hasn't changed is the corporate slogan of An 'an people, "Be strong with sincerity, make up for the deficiency with faith" and the corporate style of "active participation, independent management, innovation and pragmatism, simplicity and efficiency". This is the guarantee of reliable and stable product quality. Anan enterprises have won numerous awards, and there are countless medals, trophies and award flags. It has become a portrayal of enterprise's honesty and credit, and is the crystallization of enterprise's humanized management and steady development. The development process can be divided into the following four stages: 1. Entrepreneurial period (1985-1990) A. Main products: An 'an acne-removing facial cleanser, lemon whitening facial cleanser, etc. It is the first facial cleanser series of Japanese chemical factory in China. It was favored by consumers as soon as it came out, and it is still talked about and sold well until now. B the first five-year plan of an enterprise completed the original accumulation of capital and established the development direction of the company. "An An" has become a household name and is deeply rooted in people's hearts. Second, the development period (199 1 year-1995) A. Main products: An 'an facial cleanser series, which further consolidated the leading position of An 'an facial cleanser in similar products in China. B. An 'an developed rapidly during this period: 1) It entered the top 500 domestic township enterprises; 2) Best-selling goods in China won the Golden Bridge Award; 3) An 'an Trade City officially opened; 4) An 'an Modern Production Building is fully put into use. We have improved the internal management system and marketing system, which has enabled An An to develop in a diversified way. Third, the mature period (1 996-2001) A. Main products:1) Children's series products: children's and baby's skin care series sell well all over the country; 2) Aloe products: The first set of aloe cosmetics in China started the take-off of An 'an Company. An 'an aloe products are well-known in the domestic market and sell well, becoming the undisputed first brand in the "aloe" craze that year; B. During this period, the company's management style has become more and more mature, and its management level has reached a higher level. The company's status and influence are increasing day by day, and the development of An 'an has attracted the attention of the industry. Fourth, the upgrade period (2002-present) A. Further adjust the product structure, vigorously shape the fist products, develop high-quality and competitive terminal products, and form a sales model that pays equal attention to the development of channels and terminals; Has developed a series of cosmetics, attracted the attention of the industry, respectively, St. Ann and Dr. Ann's net mites. B, improve the strategic mechanism of talents, and introduce the incentive mechanism of competition for posts, performance appraisal and clear rewards and punishments; Adopt the professional manager management mode of general manager responsibility system. C, strengthen the construction of marketing management team, and pay attention to the selection, training and optimization of front-line personnel in the market; Select a group of new dealers with strong terminal operation ability, and widely use the brand-new promotional materials of An 'an POP to build an 'an terminal window in qualified markets in various provinces and cities to maintain high sales growth every year. The brand image of the company has been further improved. D, enriched and improved the corporate culture, revised the business philosophy and entrepreneurial spirit. Strengthen the construction of spiritual civilization and improve the centripetal force and cohesion of the company.