Analysis:
Lexus is a luxury car series launched by Toyota Motor Corporation in 1980s. Since 1989 launched the automobile market, Lexus has been committed to building exquisite and unique cars. Of course, behind the strict requirements, there needs to be a high degree of creativity, excellent technology and stable and reliable performance as the backing. These qualities have become the operating principle of Lexus. The concept of providing a perfect driving experience is the key to the success of Lexus in the world.
Lexus emphasizes comfort, quietness and rationality. The so-called rationality is to be as safe as Volvo, not as cumbersome as Volvo; It should be as noble as Mercedes, but not as old-fashioned as Mercedes; It should be as fashionable as BMW, but not as arrogant as BMW. Therefore, to find a reasonable positioning, and there is a slogan called "pursuit of perfection", Lexus owners are businessmen, men and women, many young and few old; There are professionals and officials. But Lexus gives people a slightly lower grade, so ordinary traditional businessmen still like to drive Mercedes-Benz or BMW.
1983 In August, Toyota Chairman Eiji Toyoda decided that it was time to create a luxury brand to challenge the best luxury car in the world.
1985 In May, a design team was sent to California to design a concept car. In July of the same year, the first prototype of LS400 was manufactured.
1986 was tested in Autobahn, Germany in May. In September, the test was widely carried out on American highways.
1987 in may, the management of the company passed the final design of LS400.
1989 65438+ 10, LS400 and ES250 appeared at Detroit and Los Angeles Auto Show. And went on sale in September of the same year.
1991may, Lexus expanded its product line with SC400. SC300 was also launched in September, and ES300 replaced ES250.
1992, Lexus surpassed BMW and Mercedes-Benz in sales volume, becoming the sales champion of imported luxury cars in the United States. In September, Facelift's LS400 came out, and more than 50 improvements were made according to the requirements of customers and distributors.
1993 65438+ 10 In October, Lexus launched its first high-performance four-door RV GS300. 1994165438+10 month, the second-generation LS400 was listed.
1996 65438+ 10, Lexus introduced the luxury SUV LX450 to the North American market. In just two months, LX450 surpassed Range Rover and climbed to the top of luxury SUV sales.
1September, 1996, the more luxurious and powerful second-generation ES300 entered the North American market.
1997 10 In June, the GS400 equipped with V8 power joined the GS product line. The LS400 has a stronger V8 heart and a new look.
199865438+1October, Lexus released a brand-new SUV category-RX 300 at the North American International Auto Show. Together with LX470, we created the final luxury SUV product line.
1September, 1999, Lexus celebrated the anniversary of its first car launch 10 in the United States. In June 5438+10 in the same year, Lexus sold his10 million car in the United States.
In June 2000, Lexus launched the IS300, which shocked the world of high-performance four-door cars. In June 5438+10, the new flagship LS430 was listed.
In March of 200 1 year, the new SC430 was released. June 5438+10, Lexus reinterpreted the meaning of luxury with ES300.
In June 2002, 165438+ 10, the luxurious and powerful GX470 went on the market, and a new adventure began.
In March 2003, the brand-new RX330 was registered.