"Lenovo" refers to its own brand.
2. Clever is to use puns to secretly change the relationship between "human imagination" and "the future of the world" into the relationship between "Lenovo computer" and "people", suggesting that Lenovo computer is as important to human beings as imagination is to human beings (stealing concepts and stealing pillars). . . )。 Enhance the status and importance of brand image.
3. One is M&M chocolate: "Only soluble in the mouth, not in the hands".
This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only embodies mergers and acquisitions; M chocolate sugar-coated packaging unique USP, will not melt in your hand. This also means that m & amp； M chocolate is so delicious that we don't want to hold it in our hands. Stop.
The second is De Beers' diamond: "Diamonds last forever, and one lasts forever."
This slogan of De Beers Diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy for people to associate love with this diamond that can last forever. This is indeed the most wonderful feeling. People will naturally be more willing to buy such a beautiful diamond full of good wishes.
Provide two more:
Shan Ye Piano: "Children who learn piano will not go bad"
This is the most famous advertising language in Taiwan Province Province. It captures the parents' mentality and adopts the strategy of attacking the heart, not talking about the advantages of the piano. But to attract parents from the perspective that learning piano is conducive to children's physical and mental growth. This is really effective. My parents agree with Yamaha, so buying Yamaha's piano is the next step. Shan Ye is very clever in this respect.
McBride Coffee: "Good things should be shared with good friends"
This is the slogan for Macmillan Coffee to enter the market in Taiwan Province Province. Because Nestle has firmly occupied the market in Taiwan Province Province, and the slogan has been deeply rooted in people's hearts, Macmillan had to start with emotion and combine coffee with friendship, winning the recognition of consumers in Taiwan Province Province, so Macmillan successfully entered the coffee market in Taiwan Province Province. When people see Macmillan coffee, they will think of the feeling of sharing it with their friends, which is really good. When I think of my friends, I occasionally think of their coffee.