Official website:/
Time of appearance: 1999
Location of brand headquarters: Beijing
Products: Domestic brands with the longest product line have a large market share, but they have a general reputation in the circle and are trying to move closer to high-end and professional.
Random comment: This is a case, a successful case. When living in a small tent factory with two rows of small bungalows at the foot of Xiangshan Mountain, the pathfinder may not have expected today's achievements, but the smooth channels have built a successful road for the pathfinder. He told us that the quality of products is not important, and the channel is king. Pathfinder wants to tell us that Pathfinder is a big brand and a high-end brand. So we told him that the donkey's eyes were sharp.
One more thing: there is no silver here, and the low-end can still make money.
Fire maple tree
Official website:
Time of appearance in court: 2004
Location of brand headquarters: Zhejiang
Products: mainly copying jackets, with many fans and good skills. Products with market competitiveness are too single.
Random comment: Looking at the background of the snow wolf, I found that it seems to be a blank sheet of paper, in the outdoor field. A Zhejiang businessman, with his unique shrewdness and vision, threw himself into a strange outdoor market without hesitation, and even made small achievements. The initial success of Snow Wolf is full of China characteristics, and the ability of reproduction once again proves a truth? d？ China people full of wisdom. From color to style, his half-brother can only shake his head and sigh. But the market in China recognized him and welcomed him. We can't blame the snow wolf, but ourselves.
One more sentence: many lines of injustice will kill you, and independent innovation is the right way.
SinTeryx (dragon bird)
Official website:. com
Time of appearance in court: 2003
Location of brand headquarters: Jiangsu
Products: backpacks, tents, both of which occupy a large market, with good cost performance and can be used as entry-level choices.
Random comment: ACME has sent away the image of a generation, that is, Bigpack, a backpack brand that was once a smash hit in the outdoor sports market in China. The ACME team that jumped out of Bigpack easily copied a China version of Bigpack, but it was more suitable for the China market? d？ D the price is low and the quality is shrinking. Maybe it was a temporary success. ACME's young team was immersed in the joy of success, only to wake up and find discounts everywhere.
One more sentence: it is difficult to become a square without rules, and we must learn to manage the market.
Golock
Official website:
Time of appearance in court: 2004
Location of brand headquarters: Tianjin
Products: focusing on the special market of sleeping bags, appearing in a professional image and gaining recognition from travelers in a short time.
Random comment: I have been making sleeping bags for foreigners for many years. This is Shi Tian's old job. Just showing a few hands is authority. Shi Tian has always prided himself on being an expert. As it turns out, Shi Tian is indeed an expert in making sleeping bags. But in the end, the market decides the fate, and the estimated annual sales volume is far from Shi Tian's expectation.
One more sentence: you can't eat hot tofu if you are impatient. Take your time, and you will always get something.
Polaris
Official website:
Time of appearance: 1999
Location of brand headquarters: Guangdong
Products: mainly outdoor clothing, complete series, novel style, long time to make products, but it seems to have been tepid.
Random comment: SHEHE's "He She" is just associated with the outdoor concept of the roof of the Antarctic and Arctic world, which is really puzzling, but it does not affect polar star's products. Living in the shadow of Matt Mott's half-brother, is a kind of luck and misfortune. Because of my brother's influence, Polaris can make better products, but it can't get rid of MARMOT's shadow. But will Polaris become a homeless child when my brother leaves one day?
One more sentence: Cheng is also defeated by Xiao He. Why do you have to say groundhog?
K2 Peak (Kato Peak)
Official website:
Time of appearance in court: 2002
Location of brand headquarters: Beijing
Products: backpacks, tents, clothing series, etc. The design is professional and more for mountaineering. There are good and bad products.
Random comment: An outdoor brand founded by a mountaineer is often misunderstood as a big shot with yellow hair and blue eyes because of the existence of k2 with the same name abroad. A closer look shows that it is a native Chinese nation. K2' s greatest advantage is that it can always stick to its own direction and orientation. Obviously, the concept designed for climbers has not been shaken by the proliferation of the concept of "outdoor". However, subject to various conditions, the essence of products is often divorced from mountaineering.
One more sentence: there are specialties in the art industry, and more products are really designed for climbers.
Moby Garden (Mugodi)
Official website:
Time of appearance in court: 2003
Location of brand headquarters: Zhejiang
Products: Mugaodi is becoming more and more mature as a tent. Cost-effectiveness is the first advantage, and now some high-end products are gradually developed, which is expected to become the leading brand of domestic tents.
Random comment: Mugaodi is an expert in tent making. With abundant resources and continuous efforts, the steps on the wooden highland tent are higher than one, but before reaching the first platform, they suddenly feel unattainable. Mu Gaudi is unwilling to be lonely. He is ambitious and wants to do another great thing. He borrowed a chicken and laid an egg to make outdoor clothes.
One more sentence: you can't use two things at a time, just make the tent well.