Lexus (English: Lexus, Japanese: レクサス), founded in 1983, is a world-famous luxury car brand under Toyota Group of Japan. It only took more than ten years for the brand to sell more than Mercedes-Benz and BMW in North America. Since 1999, Lexus brand 1 1 year has been the number one luxury car sales in the United States.
In 2005, Lexus successfully entered the Japanese domestic market, and thus became a luxury car brand with sales all over the world. At first, Lexus took "eager pursuit of perfection" as its propaganda slogan in the United States, and later took "pursuit of perfection" as its marketing motto in countries and regions around the world. It was not until 20 13 that its slogan was changed to "Amazing in Sports".
Lexus sold 86,900 vehicles in China in 2065,438+05, up 65,438+04% year-on-year, ranking fifth in the luxury car market. ?
20 18 12 was announced by the "Top 500 World Brands 20 18" compiled by the World Brand Laboratory, ranking 247th.
Extended data:
Design concept:
Lexus "F" series was born in the famous Fuji circuit in Japan, symbolizing speed, high performance and track genes. This series includes super sports car LFA, and high-performance luxury sports car is F and F sports kit.
IS F is a high-performance luxury sports car, which has participated in many difficult tracks around the world, such as the North Ring Road in New Boglin. It perfectly combines strong power, precise control and forward-looking design, which profoundly embodies the enterprising spirit and unlimited potential of Lexus brand.
Constantly challenging ourselves and exceeding customers' expectations is the internal driving force for the development and growth of Lexus brand. Through the strict monitoring of the 500 manufacturing standards (Lexus MUSTs) necessary for the production of Lexus cars, every Lexus car has perfect product quality and embodies the design concept of "purity, expectation and exquisiteness" in every detail.
Baidu Encyclopedia _ Lexus