Sometimes it is designed to be folded, usually only one page. In addition to street mail, there is also a kind of direct mail called DM, which is delivered directly to the mailbox of potential target customers by envelope.
Targeted: DM advertising directly delivers advertising information to real audiences, which is highly selective and targeted. Other media can only deliver advertising information to all audiences, regardless of whether the audience is the object of advertising information.
The length of the advertisement: a 30-second TV advertisement, after which its information disappears. DM advertising is obviously different. Before making a final decision, the recipient can read the direct mail advertising information repeatedly, and use it as a reference to learn more about the performance indicators of the product until he finally makes a decision to buy or abandon it.
Extended data:
DM design creativity should be novel and exquisite, and content design should make people reluctant to throw it away to ensure its attraction and preservation value. For example, during the SARS period, Gu used humorous expressions to publicize the knowledge of SARS prevention and control, which was deeply loved by consumers and circulated by consumers.
The theme slogan must be loud and clear, and it must be able to catch the eye of consumers. A good title is half the battle. A good headline can not only give people a refreshing feeling, but also produce a strong temptation, arouse readers' curiosity, attract them to read involuntarily, and maximize the advertising effect of DM advertisements.
The choice of paper and specifications is very particular. General screen selection of coated paper; Choose newsprint for text information, and hit the edge of the newspaper. For newsprint of general specifications, it is best to choose the full-page area of the newspaper, at least one and a half pages; Color pages, generally not less than B5 paper, are too small, so don't clip some pages with 20% or 30% discount, because readers can easily shake them off when holding newspapers.
The delivery with the newspaper should choose the appropriate newspaper according to the contact habits of the target consumers. For men, you can choose news and financial newspapers, such as reference news, Global Times, South Window, China Business Daily, local evening news, etc.
DM (postal) advertising, also known as direct mail, has many types. The common forms are: sales letters, catalogues, brochures, pamphlets, business cards, postcards, leaflets and so on.
References:
Baidu encyclopedia-DM