Matsushita Electric Industrial Co., Ltd., a Japanese enterprise, was founded in 19 18, and Mr. Kōnosuke Matsushita is the "god of management". At first, it was a small workshop composed of three people, one of whom was Mr. Jing Zhisui, the founder of Sanyo. After several generations of efforts, it has become a world-famous international comprehensive electronic technology enterprise group, and has carried out business activities in various countries around the world.
Panasonic has carried out enterprise activities in more than 40 countries across regions and societies. Its enterprise activities are not limited to production, but also carry out a variety of businesses including services and information systems. Moreover, product manufacturing and customer-oriented business activities that meet market demand in time are carried out on a global scale. More importantly, in order to meet the needs of customers from all over the world, the unified regional management organization originally located in Japan was moved to Beijing, Singapore, New Jersey, London and other places to directly carry out marketing activities there. As a truly international enterprise, Panasonic has always carried out global activities based on customers and made contributions to society.
Panasonic unified the global brand to Panasonic, taking "Better Life, Better World" as the brand slogan, "Dot Network Society" and "Living with the Earth Environment" as the ideals, and continued to make contributions to improving the cultural living standards of people all over the world.
When did Matsushita come to China? Since Deng Xiaoping visited Matsushita Electric in 1978, Matsushita Electric began to invest in China, combining Panasonic's business in China with China's reform, opening up and economic construction. From electronic materials to spare parts, from spare parts to complete machines, from household appliances to industrial machines, there are more than 160 technical cooperation projects in China, and 53 joint ventures (7 in Shanghai) have been established with a total investment of nearly1500 million US dollars.
The cooperation between Panasonic and China began at 1978. From technology introduction, investment in establishing joint ventures and wholly-owned enterprises to establishing R&D bases, Panasonic's business scale in China is expanding day by day. By the end of 2007, including four R&D centers, Panasonic has invested and established 60 joint ventures and wholly-owned enterprises in China with more than 60,000 employees. Panasonic has bases in many countries in the world, and carries out global business activities that meet the local people, culture and needs.
Japanese company Panasonic returned to China to continue its development. The top three brands of domestic home appliance enterprises are Midea, Gree and Haier, and their market value exceeds 654.38 billion yuan. Among them, Midea is more outstanding, surpassing many competitors, with a value of more than 480 billion yuan. In other words, it's not that Panasonic's appeal has declined, but that the China brand has put it under the horse.
That's true. From the data, Panasonic's domestic market share is declining year by year. At its peak, it once occupied more than 20% of the China market, but now it is only 2%, and it has already fallen out of the first echelon. Nowadays, when consumers in China buy household appliances, it is hard to remember the once glorious name Panasonic.
In 20 15, Matsushita plans to move home appliances such as washing machines and household air conditioners produced outside Japan back to Japan. Previously, there was a large Panasonic household appliance production base in Hangzhou, Zhejiang Province, which was once the largest washing machine production base of Panasonic Group in the world. In addition, there are famous panasonic air conditioning production bases and microwave oven production bases in Guangzhou, and China and Shanghai. In other words, five years ago, Panasonic was ready to leave the China market for various reasons. Moreover, in 20 18, Panasonic was faced with the problem of selling its factories in China because of losses and poor management. After a lapse of six years, according to the information released by Panasonic, it is planned to invest 220 million yuan to build a new factory in Guangdong, China (and strive to put it into operation this year) to increase the output of air purifiers and ventilation equipment.
The "return" of Japanese Panasonic just proves the great potential of China market. At present, China's economy is one of the fastest growing and best "members". Under such circumstances, choosing to build a factory in China will bring more economic achievements.