Since its establishment, Poster Fashion Network has adhered to the unique original concept and created a "poster style" with international professional standards, independent and objective attitude, timely and fresh, and close interaction between newspapers and friends. Poster Fashion Network is famous for its sharp fashion perspective and a large number of beautiful pictures. There are both the trends of first-line international fashion brands and the latest trends of unpopular fashion brands. There are not only professional reports that deeply introduce the background experiences of designers and artists and analyze the formation of their styles, but also the latest and most timely dynamic express reports of European and American stars. Poster Fashion Network is different from other fashion websites with the slogan of "fashion, happiness, freshness and self", with the attitude of no labeling, no blind worship, respect for individuality and enthusiastic sharing. Its relaxed and humorous language style and various online communication and sharing methods have a deep and zero-distance interaction with newspaper friends (self-proclaimed by the poster fashion network crowd).

Under the unremitting guidance of Poster Fashion Network, fashion week reports, luxury news and other high-end fashion information, which once fluctuated and paid attention to scarcity, have now become the most topical and concerned discussion hotspots. As the first Chinese website in China to introduce designer's brand and brand history in a professional, accurate and continuous way, Poster Fashion Network has filled a lot of gaps on the one hand, and created Chinese names for a large number of designers, supermodels, stylists, photographers and other international fashion circles and related professional terms in a pioneering way. The original words of Poster Fashion Network have been reprinted by countless websites, and its professional Chinese name has been widely quoted by professional media, professional colleges, e-commerce and fashion lovers. Poster Fashion Network deserves to be the most trusted "fashion dictionary" by many fashion professional media people and fashion lovers.