However, while adhering to traditional technology, it has not given up innovation. On the contrary, it has done a very good job in innovation and made extraordinary innovations in many aspects of the watch industry, which has had a very far-reaching impact on the watch industry.
How big is a person's heart, how big is his dream and how big is his motivation. Take Patek Philippe, the founder of Patek Philippe as an example. When they first created Patek Philippe, they were inspired to make Patek Philippe "the best timepiece work in the world". You see, they regard a watch not as a product, but as a work, which shows that they attach importance to Patek Philippe.
Patek Philippe brand has its own ten values, including its independence, traditional craftsmanship, innovation, quality craftsmanship, rarity and preciousness, as well as its craft aesthetics, excellent service, emotional transmission and high quality. The most important thing is its eternal value.
Just like its advertising slogan, the phrase "No one can own Patek Philippe, only for the next generation" is enough to explain its eternal value, so that more people can clearly understand that Patek Philippe is not bought for wearing, but for collecting. In fact, just like human life, you may have reached the end of your life. This is just your life, but time will not change because of your disappearance. Time is eternal, just like Patek Philippe.
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Patek Philippe's ultra-complex menu sold 65.438+0.5 billion yuan, setting a record for watch auction.
People's Daily Online Beijing 165438+ 10/3. Sotheby's Geneva "Precious Watch" was held a few days ago. 1925 commissioned by henry gray FOSS, 1932 produced by Patek Philippe, and 1933 delivered an ultra-complex menu, which sold for 23.237 million Swiss francs, or about1470,000 RMB, setting a new world clock auction record.
The pre-auction valuation of this lot is 6.5438+0.5 million Swiss francs. The auction process lasted 15 minutes. Both buyers and sellers choose anonymity.
Sotheby's introduced this super-complex menu as follows: The gold double dial chronograph pocket watch is equipped with Westminster Abbey clock, which automatically rings the bell, tracks the needle, the moon phase, time equation, time and travel dual power storage, flat solar time and sidereal time, alarm clock, sunrise and sunset time display, and the star map track over new york at 40 degrees north latitude is 4 1 minute.
It is reported that its former owner was Sheikh Saud Benmohamed Al Thani, a member of the Qatari royal family. He sent his watch to Sotheby's to pay his debts. 165438+1On October 9th, this world-class collector died at the age of 48.
Appreciation of high-end consumer goods-Patek Philippe: No one can own Patek Philippe, only for the next generation.