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Luo Zhenyu's classic quotations
Lead: Luo Zhenyu's online video talk show, WeChat WeChat official account of the same name, a brand formed by the integration of knowledge-based communities. What's its slogan? Kind, interesting and knowledgeable? , aiming at? Readers around you? Image becomes the growth partner of a generation of China people, guiding independent and rational thinking.

The liberal outlook on life is nothing more than two sentences. First, we will never force others; Second, we try not to let others force us. In other words, under the premise of maintaining our independent personal dignity and personality space, we should release goodwill to others as much as possible.

Many young people think that houses in the north, Guangzhou and Shenzhen are too expensive, and it is not easy to live in this place. Let's go back to our hometown. This slogan was very popular two years ago, but what about these two years? All these young people came back without exception. Why? They found that there was no chance in their hometown. On the contrary, cities like Guangzhou, Guangzhou and Shenzhen have relatively standardized system construction, and they can live and work normally without knowing acquaintances or visiting relatives and friends. This is the biggest difference.

With the development of the Internet, the cooperation between people has become more free, so the way to measure the value of a node has undergone a very important change. Whether it is a government organization or a company organization, what is the measure of personal value within the organization? It's a leader. Whether a person does well or not is the key to winning the favor of leaders. His emotions and personal preferences have a fatal impact on a person's market value. And the uncertainty of this personal preference standard is very large. Maybe he just doesn't like you, so you may have wasted a few years in your life.

On the one hand, leftover women are not short of men, but simply despise those men, so many parents will advise them not to be too picky. But on the other hand, why not be picky? From mammals to humans, the role of females is critical, that is, to find those males who win in the struggle and then pass on their offspring.

Inside the organization What is the measure of personal value? Is it a leader? And the uncertainty of this personal preference standard is very large. Maybe he just doesn't like you, then you may have a memorial in your life, and you will be ruined.

The Internet has brought convenience and changed people's way of life, entertainment and information dissemination. But this plane world of virtual reality also brings terror.

People have never been so willing to show themselves, but they are facing the whole world. It is really chilling when someone says that they have found all kinds of information about me through my name. This is the Internet!

Many large organizations are considering how to transform the Internet. The first thing to transform is to reduce yourself to a personality or a personality, so being yourself in the future world is almost the only choice.

I send the voice of WeChat every morning for 60 seconds, and I can record it more than a dozen times each time. It is a bitter thing to get up at 6 o'clock every morning. This stuttering is to awaken respect.

Once the Internet era is decentralized, there is no so-called fan economy, only the so-called community economy. The underlying code of social economy is to unite a group of people with lower collaboration cost and similar interests to seize the opportunities given by this era.

20 13 has a word called? Internet thinking? Its representative enterprises are Huang taiji and diaoye beef brisket. The era of Internet infrastructure construction represented by BAT is over. Huang taiji, Diao ye beef brisket, including my Luo Ji thinking, have risen a little in style.

On the day of 20 12, 12, 2 1, all the conditions for the emergence of Luo Ji thought came together. They are: First, Youku and Tudou merged to build the largest free and open platform in China. Second, Canon introduced 5D Mark3 camera equipment. Thirdly, I finally have someone who can understand me, named Shen Yin, and I can complete a craftsman-like existence on it.

What is craftsman spirit?

On 20 13, Luo Ji thought completed a small experiment. Today, I will tell you how to build a craftsman spirit.

First, frivolous. The logic of Luo Ji's thinking is: organization is not important, content is not important, product is not important, and nothing is important. Shaping a personality named Luo Pang is the most important, because it is the gathering point of all values.

China market has demonstrated the direction of the whole value chain with 30 years' experience. First, the product is king, and then

Transition to channel is king, then transition to content is king, and soon transition to community is king. Many large organizations are considering how to transform the Internet. The first thing to transform is to reduce yourself to a personality or a personality, so being yourself in the future world is almost the only choice.

Second, awesome. Luo Ji's thinking has found a particularly powerful breakthrough point. The book "A Brief History of Information" says that human beings have gone through a difficult transition period of more than 500 years from the oral culture era of Homer's epic to human civilization, and now they have started another process.

Human beings should change from pure written civilization to oral civilization. The orientation of Luo Ji's thinking is simple: I read books for everyone. As a buffer of human civilization from written language to spoken language, as a person with reading ability, I can translate it to everyone in spoken language and make relatively high-quality products.

Third, death. Send WeChat voice for 60 seconds every morning. In order to unify the form, I recorded it several times more than other NPC deputies who made voices every day, and I could only record it a dozen times at a time. This is a spirit of death.

There are two reasons for choosing to send at 6: 30 in the morning. First, I want to rob the whole country of the time to go to the toilet. I hope that when you need to read and need content, you can get it at the first time. Second, most media reporters can't get up at 6 o'clock every morning like me, which is very bitter. This stuttering is to awaken respect. The essence of the first three keywords is the same: born for connection.

Fourth, narcissism. The essence of everything in traditional society is called the greatest common denominator, and you must be tolerated by everyone, but the internet has created a brand-new logic, that is, the community, and people can't communicate quickly. In such a community era, we must build a community through narcissism.

Luo Ji's thinking is defective. I don't accept any suggestions for improvement. I only accept constructive suggestions on how to play together further. This is narcissism. We are getting the recognition of Luo Ji's thought products from people from all walks of life through the setting of self-defects.

Fifth, share. Luo Ji thinks that recruiting members is not only the innovation of profit model, but finding people. The first member is divided into two grades, 200 yuan and 1200 yuan. I need to make sure that people are serious about buying this member. When recruiting members this time, Luo Ji thought that payment must be made by WeChat, and other payment tools are not allowed. All recruited members have several characteristics: they have a heartfelt love for knowledge products; Members are for mutual trust; Members have the will to act and can really take action.

The internet is decentralized and intermediary, and what the internet does is to make transaction costs cheaper and cheaper; Don't take the new things in the world as a threat, embrace the changes in the world with the warmest eyes and warm arms;

U disk survival: bring your own information, do not install the system, plug in and out at any time, free help;

The real contribution of the Internet is to break through the limitations of time and space and realize interaction.

Luo Zhenyu, founder of logical thinking, tester of Internet knowledge community, senior media person and communication expert.

About individuals,

He advocates a kind of? U disk survival? Living conditions, individuals are not attached to any organization, polish their expertise based on interests, cooperate with others from time to time, and find personal pricing in the market, that is? Bring your own information, do not install the system, plug in and out at any time, and cooperate freely? .

Regarding the future of the media,

He believes that the Internet will have a fundamental impact on the media industry. Due to the internetization of the media, the audience and information consumption pattern will be fragmented, and the future media will no longer take information as the core, but will be replaced by individuality.

As for this article "Everything is Media", it is Luo Zhenyu's long speech at Media DreamWorks. Some people say it's worth 5 million.

He compared the new media to? A savage battle in front of traditional media? Demolition and reconstruction in different places;

He pointed out the real contribution of the Internet? Break through time and space and realize interaction;

He spoke out the logic of Internet thinking in the Archipelago era.