But in practice, this kind of "national marketing" often becomes the slogan of all kinds of ignorant leaders and professional swindlers. Here are some examples of bad behavior:
Regardless of department or post, all employees are selling products or undertaking sales targets.
Non-business departments or positions sell products that are not controlled by business departments in the name of helping sales.
MLM is attractive, and MLM organizations collect so-called "teams"
National marketing is a marketing method, which is more common in the real estate industry. It uses all available resources to develop channel sales, takes personal connections as the medium, and provides information with cases to facilitate transactions.
In the new media era, the traditional marketing rules have long been subverted, and the marketing method to achieve high conversion rate is social marketing, and the era of national marketing is coming. In this era, everyone may become the disseminator of products and brands, which is doomed to the prosperity of social marketing. If enterprises want to do their own brands and products well, social marketing has become an unavoidable part.
The original meaning of national marketing is "marketing is not the whole enterprise, but the whole enterprise is for marketing". This is the basic idea of marketing theory, that is, all posts should regard the next process as customers, and all employees think that how much marketing has contributed is an important post evaluation index.
In the past, the national marketing of the real estate industry was always played first. In the era of mobile Internet, WeChat has become the first entrance, and many developers have started to build their own data platforms by accessing the national marketing of WeChat.
For the solution products based on the national marketing of real estate, we can look at the micro-customers developed by Suzhou Fangcun software, which not only realizes the national marketing in the traditional sense, but also solves the problem of brand communication, closed-loop communication and customer distribution.