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Apple CEO Cook said that "innovation is not necessarily change". Is it just an excuse for not innovating?
1, innovation is not necessarily a change, but a better job. If the change of appearance can bring better function, better feel or better size, then Apple is willing to change the appearance.

2. At this stage, if Apple can make full use of 4G and 4G+ networks, it can still tap the huge potential of 4G networks. 5G has great potential, but there are still many problems to be solved. 3. Apple has been preparing for the research and development of new iPhone camera links since three or four years ago. For Apple, the innovation cycle of any function is quite long, because it requires the cooperation of software and hardware. Every year, Apple's autumn new product launch is the most concerned launch activity in the field of science and technology, and this year is no exception. On the morning of September 10 local time 10, Apple Park was crowded with guests and media people from all over the world. Since the release of the original iPhone, Apple has been synonymous with "innovation", leading the development trend of the technology industry.

Before the new product launch in autumn, the word "to innovation" was written on the media invitation letter of Apple's China conference. At the just-concluded press conference, Apple brought the iPhone 1 1 series with new colors, new technologies, new photos, new screens, new battery life and many other new elements. The addition of these new elements makes this machine more attractive than the iPhone XS released last year. When asked how Apple can keep innovating and cope with the increasingly fierce market competition, Cook said that Apple's biggest advantage is actually integration. This kind of innovation based on software, hardware and services is not available to other manufacturers. Cook told Tencent News that some manufacturers can build operating systems, some manufacturers are responsible for making mobile phone chips, and some manufacturers make mobile phones. But they can't really integrate these three directions.

So as to provide a better user experience. This is also the biggest difference of Apple. Apple has not taken radical steps in the development of photography in the past two years. In 20 18, when other manufacturers added three lenses, Apple's iPhone XS series still maintained the dual-lens configuration. Instead of using the third lens, Apple added a new intelligent HDR technology to the iPhone XS model, which can greatly improve the dynamic range of photos. But the perception of this technology to users seems to be not intuitive enough. Although many users can take better-looking photos, they don't know what technology is responsible. The iPhone 1 1 Pro series released this year began to really introduce three lenses. At the press conference, Apple also specifically mentioned that the lenses of the iPhone 1 1 Pro series have been significantly improved. With the addition of super wide-angle lens, you can shoot wider pictures, and at the same time, you have added a variety of camera modes such as night scene mode. The smoothness of multi-lens switching is also the best-performing smartphone at present. In addition to taking photos, the A 13 bionic chip of iPhone1series was also developed three and a half years ago. Machine learning requires a long period of preparation and research, and these achievements cannot be achieved within one year.