Nubia, a brand-new smart phone brand, is positioned in the high-end market, based in China, facing the world and taking "being yourself" as its brand concept. Nubian mobile phone products have many SLR-level photography functions, which are called "mobile phones that can shoot stars". Nubia pioneered "Full Netcom" in the industry, and was recognized by users through the world's first "borderless mobile phone" nubia Z9 equipped with FiT interactive technology.

Nubian smartphones include Z, My (Prague series), X and N, and their business scope covers China, North America, South America, Northern Europe, Russia, Southeast Asia and India.

The name Nubia comes from one of the cradles of ancient civilization. In Latin and some language families, the word Nubia means "cloud" and symbolizes beauty. ? With this name, Nubian Company has given Nubian new meaning and vitality, which indicates a leap from ancient civilization to modern human science and technology development.