? There is a student travel agency in chongqing technology and business university, with a turnover of 990,000 a year, which surprised even the headquarters of China Travel Service. Zhang, a travel agency legal person, said that this travel agency not only takes students as its main customers, but also takes students as its staff, which is the most suitable travel agency for students.
In the first month of opening, I lost nearly one thousand yuan.
This travel agency was established through the matchmaking of schools, and it is also an internship base for students. Zhang, who has graduated, is a legal person, and Zhang Lin and other students are employees. The travel agency opened on May 28th last year. Behind the annual sales of 990,000 yuan is extremely difficult.
Zhang Lin, senior. She recalled that in the first month of her business, she lost nearly 1 1,000 yuan due to her unfamiliar business and work mistakes. The first business of the sales department was to receive 10 elderly people, but in the end only two transactions were made. Later she concluded:? We are like a group of soldiers who ran to the battlefield without military training and shooting. ?
The dean suggested opening up the school market.
How do other travel agencies manage and develop the market? Zhang Lin and his classmates came to other travel agencies to study. After research, we come to the conclusion that there are some problems in student travel agencies, such as chaotic internal management, unskilled business and low visibility. To this end, they began to make targeted improvements.
Zhao Xiaolu, Dean of the College of Tourism, Technology and Business University, has trained students and helped them do a good job in the student market. He calculated an account for his classmates, and there are two in chongqing technology and business university alone. More than 50 thousand students, plus thousands of faculty and staff, have a considerable number of teachers and students to travel and return home every winter and summer vacation, and the business volume is also considerable; In addition, school meetings, study tours and study activities are frequent, and the air ticket market is also very large. If the market expands smoothly, there will be at least 3 million yuan of business to do every year. ?
The slogan is clear and won the trust of teachers and students.
How to develop the school market? The students thought of many ways: graduation trip, summer camp and freshman school trip. They launched a series of preferential products and distributed publicity materials and posters to the dormitory, which is also an important measure to expand the market.
The turning point appeared in September last year. Thanks to receiving two large tour groups (with a total number of more than 60 people), starting school in September, and parents' one-day trip to Chongqing (more than 70 times), the sales department finally earned the first bucket of gold.
School travel agencies compete with other travel agencies. Their slogan is:? Shangda's own travel agency? , won the recognition of teachers, students and parents. Some students give priority to their sales department when considering traveling. In order to better publicize the one-day tour, they made a travel brochure for freshmen and recommended travel routes to them. They began to pay attention to promoting their own brands, including distributing leaflets, signing agreements with surrounding hotels, making LED electronic screens, and going to school for publicity on the eve of holidays. This year, 100 teachers and students visited the Black Valley on Women's Day, cooperated with group buying websites to launch new routes, received German teams, and organized various graduation tours and spring tours. Now the average monthly profit of the student sales department reaches five or six thousand yuan.
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