"So close, so beautiful, go to Hebei on weekends" is the slogan of the publicity campaign put forward by Lv Wen, Hebei Province. In order to prosper the spring tourism market, the Hebei Provincial Department of Culture and Tourism co-ordinates local resources, coordinates the efforts of all parties, makes an overall layout of the province's spring tourism activities, focuses on promoting popular destinations in Hebei in spring, and releases local spring theme activities and measures to benefit the people, providing diversified choices and multiple conveniences for the spring tour in Hebei, making "so close and so beautiful, going to Hebei on weekends" a new fashion. From 1 to 1 1 in 2023, the province * * promoted the construction of 869 cultural tourism projects, and built a large number of new format projects such as China Great Wall Museum in Shanhaiguan, Yutian Town in Qili and Hetou Old Street. "So close, so beautiful, go to Hebei on weekends" is becoming a visible scenery, an audible story, a poem that the heart yearns for, and a distance.