Before banner design of brand website, web designers should try their best to get the words and pictures of corporate customers and extract the most expressive parts of the brand. At the same time, in-depth communication and understanding with customers, as well as the history and current stage of brand development, so that their understanding of corporate brands can be consistent with customers, and then banner design. In this process, customer information plays a decisive role. We often find some well-made banner designs, and the pictures and materials used in them are provided by corporate customers themselves. Only such materials can give designers the best play, and only such materials can provide the most powerful visual presentation for the brand.

For specific banner design methods, the following three ways are worthy of designers' reference:

A, regular/inverted triangle composition method

The regular triangle composition of multiple products can make the products to be displayed have a strong three-dimensional sense, distinguish the weight of each product, highlight the key points, make the composition stable and natural, and have a strong sense of space. This composition gives users a sense of security and reliability.

If the inverted triangle composition is adopted, on the one hand, it highlights the strong three-dimensional sense of space, and at the same time, the composition is dynamic and lively, which stimulates the user's sense of creativity and gives the user a sense of movement through unstable composition.

Second, diagonal composition method

Using diagonal composition can change the conventional typesetting method and is suitable for product display banners with one or two product combinations. The proportion of each product is relatively balanced, the composition is lively and stable, and the visual impact is strong, which is especially suitable for sports brand picture display.

Third, the diffusion composition method

Diffusion composition highlights the main body of the picture by using auxiliary graphics such as light and halo. The composition is lively, focused and has a strong sense of order. Express around the brand slogan in a perspective way, giving people a deep visual impression.