Today, with the rapid development of modern economy, people's needs are more personalized, and people are no longer satisfied with the functional needs of products. They also pay attention to personal tastes and hobbies. The psychology of pursuing fashion and showing personality affects their choice of products. The demand of consumers is diversified, and monotonous design style is difficult to maintain different levels of commodity demand. Commodity design has changed from "people-oriented" to "people-oriented" Personalized design has become one of the goals that designers pay attention to. This is gradually reflected in the products: for example, the "Prince" motorcycle has achieved great success with its unique shape. Motorola, Siemens and other series of mobile phones provide users with various coats and metal casings, and users can choose according to their personal preferences. The successful sales of Changhong color TV and Xinfei refrigerator also represent the trend of personalized design. Haier: The company even launched the slogan of "design on demand, produce on demand", positioning the design of each product according to the needs of different consumer groups. People are familiar with most hair salons in the neighborhood. After training, hairdressers can design hairstyles for consumers according to their temperament, work needs and face shape, and carry out image packaging and positioning. This personalized orientation implies that the curtain column of human sexual needs is no longer the core of design, and the needs of individuals or small groups have become one of the main considerations of designers. * * * Sex design is gradually fading, and personality design is valued, which is the true embodiment of the "people-oriented" design concept.

2. Unity of humanization and humanistic spirit.

With the continuous development of society, the pace of people's life is accelerating, and people's independence as individuals is getting stronger and stronger. People not only need colorful material enjoyment, but also need warm and considerate spiritual comfort. Especially in the highly competitive information age, work has become more busy and tense, and people are eager to accompany office and household items with more human touch, which can not only relieve physical and mental fatigue, but also relax themselves and make their homes feel like they are in nature. Since ancient times, China has attached importance to people's own spiritual activities and life experience, emphasizing the implementation of the spirit of entering the text. China has always emphasized the Confucian spirit. Both Confucianism and Taoism advocate the concept of "harmony between man and nature", believing that nature and man are inseparable, and that the world is closely related to human nature, life activities and lifestyles, blending with each other, and more is to pursue and experience a life realm and mental state in which man and nature live in harmony and care for life. This desire of users makes the "people-oriented" design rise to the spiritual concern for people. Some of the latest designs of some well-known foreign companies clearly embody the humanized design concept. The LCD refrigerator designed by Sharp can record the shelf life of 30 kinds of food and remind users the day before the food expires. The prepared recording device can also let people leave messages for their families before leaving home, and can also inform the owner to change the water in the freezer. Thoughtful design allows users to prepare for touching tenderness. Computers have also changed. Handwritten input changes keyboard input, and computer language recognition system makes man-machine dialogue possible. Computer, a high-tech product, has become so approachable and more and more intelligent. This concern for consumers' psychology and emotion is a concrete manifestation of caring for human nature, and it is also an affirmation and perfection of the "people-oriented" design concept.

3. Integration of humanization and ecological environment

With the rapid growth of human population, the rapid development of science and technology, the serious polarization between the rich and the poor, and the unscrupulous plunder of resources by human beings, nature began to retaliate against human beings: global warming, flooding, soil erosion, air pollution, water shortage, land desertification, sandstorms raging, and the environment on which human beings depend for survival has been destroyed unprecedentedly. People began to realize the importance of development and environment, design and environment, and began to take various measures to regulate and guide long-term economic development. Environmental awareness and sustainable development have become global awareness. In the field of design, it is necessary to establish a design concept centered on protecting human living environment, which is also a design ethics issue, and it is necessary to have a strong sense of moral responsibility and social responsibility when designing. From Bauhaus's early idealism, Louis Sullivan's "form obeys function" and Mies's "less is more", to the "design for real life" put forward by American designers and the concept of green design and ecological design in post-modern thoughts, the development process of western modern design is full of democratic colors and people-oriented moral responsibility. Victor Pepa Nick, a famous designer and design theorist, once said, "There are more dangerous jobs than industrial design in the world, but not many". It is hard to imagine the consequences of a designer's work being widely used in life without moral responsibility and social responsibility. Because improperly designed industrial products may have potential dangers, including harm to human body, pollution to the environment and waste of resources. This requires designers to try to be concise and simplify the product structure when designing products; Parts can be disassembled and replaced: reduce the quantity and types of materials, especially rare materials and toxic and harmful materials, use recyclable materials as much as possible, increase the circulation of materials and replace natural materials with high-tech synthetic materials, minimize all kinds of consumption and achieve recycling. Its purpose is to achieve harmony among products, people and the environment. Around this theme, a series of "green products" came out one after another: electric cars, electric bicycles, solar cars, fluorine-free refrigerators and air conditioners. And the parts of many products are detachable, easy to replace and recycle, and some can be upgraded, such as some parts on computers.

4. Humanized concern for social vulnerable groups.

The humanization of design also makes designers pay more attention to the vulnerable groups in society: the disabled, the elderly, women and children. Only by paying close attention to human nature can designers impress people with designs full of humanitarian spirit. For example, the "computer operator for the disabled" designed by designer Vincent Harley is convenient for the disabled with limited hands. Its smart shape, serene color and shape suitable for the change of mouth shape have opened up a road for them to enjoy the achievements of civilization in the new era like normal people, and it is a high praise for the idea of equality and integrity of human nature. The blind reader designed by German designers is small and light, which can scan, read and store the pictures in the newspaper at hand, avoiding the psychological obstacles of the disabled, and the blind can read the newspaper like normal people. The luggage case rack in the supermarket is equipped with a flip cover, so that the old people can rest as armchairs when they are tired of shopping. The virtue of respecting and loving the elderly is embodied in the subtle design details. Japanese designers have launched industrial design activities aimed at children, so that the products have unique functions and children's favorite appearance, so that children can be educated and grow up healthily. They call this design "educational design", which makes people pay tribute to the designers. Here, it is designed as a social behavior with sacred sense of responsibility and educational function.