The mission of an enterprise refers to the social responsibilities and obligations undertaken by the enterprise or the tasks stipulated by its own development. Corporate mission is a fairly direct description of corporate image. [1] The philosophical orientation of enterprise production and operation, that is, the management concept. The mission defined by the enterprise establishes the basic guiding ideology, principles, direction and management philosophy for the enterprise. It is not a specific strategic goal of an enterprise, or it exists abstractly, not necessarily expressed in words, but it affects the decision-making and thinking of operators.

Vision is the image description of future scenarios by organization leaders and members, which can guide and motivate organization members. In the uncertain and unstable environment, it puts forward a directional long-term orientation, focusing organizational activities on a target state with core focus, so that organizations and their members can persist in the process of facing chaotic state or structural inertia resistance and continue to follow clear directions, steps and paths; And through the vision, effectively cultivate and motivate all members of the organization to improve their functions, stimulate their personal potential, and urge members to do their best to increase organizational productivity and achieve organizational goals of customer satisfaction. Therefore, the vision is influenced by the beliefs and values of the leaders and members of the organization and the purpose of the organization. It is an idea to achieve a future image for the future development of organizations and individuals, which will guide or influence the actions and behaviors of organizations and their members.

Core values, in short, are the standards of right and wrong and the code of conduct that a social group follows when judging social affairs. Core values refer to the ultimate belief that an enterprise must have and are an important part of enterprise philosophy. It is a series of guidelines to solve the internal and external contradictions in the development of enterprises, such as the views or attitudes of enterprises to the market, customers and employees, which affect and indicate the position of enterprises on how to survive.

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