Users who have bought a Fiji router in Lei Feng APP before should know very well that the actual controller of the "Fiji" 0 yuan purchase scam caused the loss of 165438+ 10,000 people to exceed12 billion "was sentenced to life! However, as the whole planning and marketing company, Lei Feng Company got away with it. The specific Feixun fraud case can be understood by Baidu itself. Lei Feng is the manipulator of the Feixun incident. Therefore, there should be a saying, "eat shit that cannot be changed". Making quick money is a deceptive world, and it is necessary to make quick money.
Lei Feng is not an MCN organization, nor a live broadcast company, nor an industrial chain & supply chain company.
Lei Feng is just a company that wants to be a "window" company and grasp the marketing dividend of interest content. It is no exaggeration to say that speculation is rampant.
Lei Feng has three profit points:
1: Live broadcast with goods earns commission. If the sales volume is even tens of thousands of pieces, and the commission varies from 20% to 30%, and the customer list is 29.9 yuan, then the commission is around 6 yuan. If a live broadcast costs 50,000 yuan, then we conservatively estimate the commission of 300,000 yuan.
2. Through the operation mode of e-commerce.
Service consulting fees range from 2 W to 50 thousand, which are obtained from pure profit and pure consulting and maintenance of brand stores. In the end, it is said that the goods are expensive and the goods are not good. Return to the routine of traditional operators.
3. Deposit for entering Lei Feng Platform &; service charge
The service fee ranges from 1000-38800, that is, I promise to give you 20 live broadcasts within 1 year, and guarantee the corresponding 200,000 GMV. If I fail, I will get a refund. In fact, by 2022, there are nearly 100 deposits and service fees that have not been refunded. Change the soup without changing the medicine, and change the docking team in batches to stabilize the situation and earn time difference. Buy time. These docking e-commerce leaders who paid the deposit and operating expenses all left their jobs and were killed, and the fees have not been refunded.
The first scam: "Live broadcast with goods to earn commission"
A team of about 50-80 people in the Investment Promotion Department of Lei Feng Company communicates with the anchor in the form of single items, telling the anchor that these single items are the most popular at present, such as playing the single items in the gold shop, and then communicating with Zhongyao anchor in the form of pure commission (the big anchor has to pay a fee), and then every live broadcast, the commission transferred is his own income. Lei Feng has no cost, and the goods do not need to be invested, and the anchor does not need to invest. In the final analysis, Lei Feng has no cost and there is no need to squeeze goods. Without a live broadcast team, there is no need to support the anchor at a high price. Just turn yourself into an intermediary. Light assets integrate anchors and commodities.
The second fraud, "earning service fees on behalf of operating services",
This involves another anchor, the investment promotion department, who boasted and broadcasted it 20 times a month. How much GMV per month, and then upgrade the business from several thousand yuan to tens of thousands of yuan, and then promise that people will be fine (you can look at Baidu and search Baidu to see how the business is struggling to get back the hard-earned money). This stage does not involve people (teams), goods (excellent products), venues (live broadcast rooms) and logistics (flow) peaks and thunder. (See below) So many projects can't be delivered. But the service fee has been cheated. In the end, businesses can't do anything. Coaxed and begged to broadcast live quickly.
The third lie: "Deposit for entering Lei Feng platform &; Service fee "
Actually, the routine is the same as before. Cowhide blows to the sky first, and it can't do 20 live broadcasts a month, and it can't blow GMV. After actually deceiving nearly a thousand merchants, the actual Lei Feng has no ability to undertake it, because there is no anchor and live broadcast room to undertake it.
The fourth trick: "cheat to satisfy your appetite"
For example, those who make food frantically recruit food merchants, and then let the merchants distribute a batch of food first, regardless of the quality of the goods. Nominally, they want to taste and compare the goods, but from the outside world, there is really no problem. These docking operations and investment promotion are very poor, and the goods are in line with their own desires. (I am the vegetable dealer who cooperates with them)
False team:
The staff of the whole team, without background, culture and skills, are frantically fighting for their future and working overtime for free under such brainwashing management mode. Generally, junior high school graduates have poor overall quality, because Lei Feng and Songjiang are located in relatively remote areas. In fact, it is very difficult to recruit professionals, what's more, Lei Feng's salary system can't afford so-called big coffee employees. Therefore, these merchants are all young people in their early 20 s -32 s, and it is not an exaggeration to twist them in the factory before. They have no education and don't understand e-commerce. The only thing that makes them work hard is to rely on the co-founder of Feng Lei. As an executive, he brainwashes every day, keeps brainwashing and keeps drawing cakes. There is a brainwashing meeting every morning and afternoon. And there is a brainwashing theme meeting once a month. Then cash rewards will be given to those who attract the most businesses through bragging and cheating, and those who introduce the most funds will be given cash rewards on the spot, and then everyone will continue to ask about the goals for next month. Every employee will shout out the performance target for next month at the meeting. (Funnily speaking, my friend works in it and tells me that every meeting is like a pyramid scheme meeting, haha) Picture cake content: Lei Feng will go public in the near future, and has already discussed relevant financing matters with "coming to Iraq", and so on. There are also some positive messages repeatedly mentioned at the staff meeting, so that the spirit of company of employees can continue. These people have no background, culture and technology. Under such a brainwashing management mode, they are frantically fighting for their future and working overtime for free. They have no legal awareness, no cultural reserves, and don't know that everything they are doing at present is against the law, so to say a word, ignorance is fearless. Fraud refers to the act of defrauding a large amount of public and private property by fabricating facts or concealing the truth for the purpose of illegal possession. Fictionalized the fact that he has a live broadcast and an anchor, but he can't actually perform his duties and obligations as a foreign businessman, and then defrauded the corresponding financial behavior. (The above is what I got through communication with internal investment personnel. )
More interestingly, I once visited the chief financial officer, a middle-aged man named Duan. In the communication, all kinds of rhetoric are similar to words: first, find a group of middle-waist anchors to preheat the goods, then find a group of head anchors to harvest the products, and then follow the middle-long-tail vertical anchors to carry out brand waste heat, which is empty. How do people, goods, markets and logistics cooperate, and how to implement the specific plan? Not at all, that is to say, at present, the company has nearly 100 anchors with long-term cooperation and stability to cooperate with explosive products. So there is nothing wrong with the old saying "fish begins to stink at the head". There is no doubt about the style of the top management of the company and the corporate culture of the company. It claims to have 3,000 anchors, and there is no live broadcast of the 1 year cooperation.
False live broadcast room and anchor:
At present, there is only one live broadcast team of Lei Feng's cooperative shareholders in the live broadcast room. The shareholder himself is a cat food and dog food, and recruited two anchors to switch to the service industry. Both the central control and the control field are half-way monks, so according to insiders, the number of live broadcasts is up to 20. Because they are not well-known anchors, they don't have the weight of anchor accounts, and they don't shake and add one, so there are very few viewers, so these people live for the sake of live broadcast, and the performance of the live broadcast room is just a customer service staff who introduces goods, and they simply can't achieve the so-called anchor's functions of controlling the field, forcing orders, rhythm and hot field. I didn't believe it before. People say that the account in the live broadcast room is called "Tao Jie Pet". I went to see it several times, and it was all true. The live broadcast did not exceed 25 people. The anchor is the product introduction, just like the customer service in the store. It's useless Therefore, Lei Feng's live broadcast team does not exist at all. Even Lei Feng's live selection activities were invited by the anchor team outside, and they were all small cafes. When Lei Feng held activities outside, he also asked the Ministry of Investment Promotion to set a hard target of how many anchors each person must recruit at the live broadcast product selection conference in June 5438+00. If we can't find them, we will deduct the performance. As soon as the live broadcast conference was over, these live broadcast rooms were moved away, and then those small merchants who went to Lei Feng live broadcast base for inspection, the investment promotion department took them to the so-called live broadcast room on the second floor, and then there was no one, all of them were live broadcast equipment to cover up, and then told the small merchants that the anchors were not at work at present. Come and start broadcasting at night. All kinds of routines and rhetoric have been waiting for you.
False contract
The cooperation packages here range from 1000 yuan to 38,000 yuan. If Lei Feng doesn't give a full refund, he will recruit nearly 100 merchants, not only paying the deposit, but also paying the service fee to Lei Feng. Is there a refund for the amount? Are you dragging the relevant personnel of these e-commerce teams away and then retiring? I don't know, as far as my insiders know, most of the businesses that started collecting money in June last year failed to get a refund in 2022. 1 0,000 yuan of marketing expenses, basically, the goods are only put on the shelves of Lei Feng APP, and there is no so-called live broadcast. Another so-called 3000-6888 is to promise you to fry a few items. As for the service fee of 10 thousand yuan, it is their agency hosting service. These operations have no actual anchor resources at all, but simply select excellent products from these businesses and hand them over to BD public relations team to find anchors to bring goods. In fact, the nature of these BD PR teams is only to contact the anchor in Bai Piao. Want to know who has a little fan now, who will pay the price for cutting leeks. How can you not accept your pit because you are Lei Feng's BD PR? Therefore, the BD public relations team that goes to the so-called Mcn organization every day is rejected again and again. Even if they go in to communicate, it will take 15-20 minutes. Moreover, these BD public relations team members are not from e-commerce and do not understand e-commerce. They all became monks halfway, so it is not clear how to communicate with MCN. Thanks to the insider who has a very good relationship with me for telling me frankly, and because I want to know the inside this time, I invited a lot of food, haha.
False supply chain
Lei Feng's supply chain is actually to integrate the current supply chain resources. Their food supply chain resources are mainly concentrated in Henan Luohe and other places, all of which are spicy strips, twists and snacks. There are no resources at all because communication and trust are unstable. In addition, it is understood that the previous cooperation between "Chen Wang Ji Fu" and "Desertion" has been interrupted. What is even more ridiculous is that "Desertion" exploded in the New Year Festival in 2022. The single product package is not the anchor resource contacted by Lei Feng, but the live broadcast resource found by the people's own operation team. Then at this time, when the peak thunder is hot, it is said that "desertion" is a business that cooperates with yourself. It is understood that the cooperation between several food vendors and Lei Feng failed to meet the sales expectations several times, and the cooperation was interrupted. It's ironic that people finally found their own live broadcast resources.
False external information
Then take some false benchmarks, such as the cooperation with Fenghua, which is actually to put Fenghua's care products in a care shop in Lei Feng (store name: Lianmei Home-it seems that this store can't be found in Tik Tok at present). Just like normal ordinary people choose alliances to add bees to their windows, there is actually no threshold, and there is no specific deep strategic cooperation.
Later, I talked about cooperation such as "Come to Iraq". I want to talk about investing in myself. I wonder what the investment department of Come to Iraq is thinking now? Look at Lei Feng's current corporate information. There seems to be no record of financing. Including me, I have asked their insiders what the Bentley brand is. People in the industry told me that this Bentley is an authorized luggage company, and it is a ball. Therefore, based on the above, Feng Lei said that his live broadcast team, live broadcast base, how much live broadcast every month, how much gmv is unreliable. If you can read the above carefully, you will naturally understand the routine inside. The era of e-commerce is an era of building amoy brands, and it has also created some impetuous people. They don't keep their feet on the ground, they just want to make quick money. Therefore, at present, Feng Lei's external information based on the above information is totally deceptive.