Brand profile: Commander Air Conditioning is a home appliance brand owned by Haier Group, which was customized by Haier in the Internet era. Commander-in-Chief is the third sub-brand of Haier Group after Haier and casarte, and it is a customized home appliance brand launched by Haier Group under the background of the Internet era. 1998 commander-in-chief brand was exported to the European market as an overseas marketing platform, and commander-in-chief appeared as a brand-new customized home appliance brand in 201year.

It is suggested to introduce the commander-in-chief gene to users:

Brand Vision: Create a personalized and fashionable lifestyle with users.

Brand mission: You design and I make, and you need me to deliver.

Brand personality: interesting, fashionable and friendly.

Therefore, the commander-in-chief is not the low end of Haier itself, and some products are better than the same type of Haier. Commander-in-Chief's products are mainly designed for the individual needs of young people. Commander-in-Chief's products represent fashion, friendliness and simplicity, and can be customized according to users' needs.