Harmony, dream, unity, sharing, friendship, hand in hand, future, peace and love. From June 5 to late May this year, BOCOG invited cultural scholars, language experts, sports experts, art celebrities, journalists, media experts, famous planners and public relations people and other representatives from all walks of life to make suggestions for the slogan collection of the Beijing Olympic Games. During this period, five seminars for domestic experts and five seminars for foreign experts were held. Hundreds of people from all walks of life gathered together to make an all-round and in-depth analysis of the law of Olympic slogans, the expectations of the international community for Olympic slogans, the concept of slogans and the expression of slogans. Experts also contributed many well-thought-out slogan works at the meeting. These experts generally believe that, first, the slogan of the Beijing 2008 Olympic Games must be highly consistent and closely linked with the Olympic spirit, especially to reflect the universal values accepted by all mankind; Secondly, it is very necessary to reflect China's cultural characteristics and times through the slogan of Beijing 2008 Olympic Games, but we should fully consider the international understanding and understanding of China's image, and express it in a targeted way according to the psychological characteristics of the international audience and China's demand for establishing an international image; Thirdly, the slogan is an important part of the brand image and public relations strategy of Beijing 2008 Olympic Games. Beautiful language is only a good start, and its full play depends on excellent application and promotion strategies. BOCOG also fully solicited the opinions of the International Olympic Committee and Olympic experts from all over the world, and obtained many useful and constructive opinions. The slogan of Beijing Olympic Games is moving towards re-creation.

The authors of 265,438+00,000 slogans have worked hard, and hundreds of Chinese and foreign experts have scrutinized and revised them countless times. Collective wisdom has produced fruitful results, and the slogan of Beijing Olympic Games "One World, One Dream" was born.