In the 16th century, coffee entered Europe from the port of Venice. This exotic drink from a foreign country is popular all over the world and has become a necessity for Italian life.

19 10 years or so, the Italians invented espresso (espresso), a kind of coffee filtered by rapidly grinding coffee powder with pressurized boiling water. In the eyes of Italians, espresso is the real coffee. Milk cappuccino is only drunk at breakfast.

Fan found that if you order caffe in an Italian cafe, it usually means espresso. If you order cappuccino and latte at a tourist attraction, it's probably ok. However, there are also some local cafes that don't understand the Latte spoken by East Asians. If the host wants a latte, the waiter will bring a glass of milk. Because both Italian latte and French Lait refer to milk. Latte coffee, coffee with milk, maybe a cup of coffee with a cup of milk.

Proud Italians despise drinks with milk in coffee. In their eyes, frappuccino is totally unacceptable. (Adrijana affirmed that this is a terrible thing. _ (:зゝ∠) _).

Zhu Fan would also like to say that howard schultz, CEO of Starbucks, found inspiration in a small Italian cafe, brought espresso back to the United States and started Starbucks' coffee road. Coffee brand returns to the birthplace of inspiration. If they don't look good, it will affect their marketing.

"Shaxian snack producer, have you ever opened a shop in Shaxian? As a Lamian Noodles in Lanzhou, have you ever sold beef noodles in Lanzhou? Do panda express, have you ever opened a bad Sichuan restaurant? Of course, Starbucks has no brain to sell espresso in Italy. " This has long been confirmed in Australia. In 2000, Starbucks opened more than 80 stores in Australia. But like Italy, Aowa is also a country with its own coffee culture. Fan found that the coffee culture in Australia was first brought by Italian immigrants.

Australians like good coffee. In their boutique coffee shops, beans, baking and extraction processes are X-class higher than Starbucks. The unique community culture makes Australian neighbors like to get together to talk about their families and mingle with customers and bosses. It is also common for the store to check out every three to five times.

Starbucks withdrew from the convex and concave, unable to break through the local culture, leaving only more than 20 stores, all of which are tourist attractions and big city centers.