Merchant joining method:
1, advertising investment
Advertising is a common way to attract investment. It mainly disseminates the investment information of enterprises through various advertising media, collects customer information by telephone, fax and letter, and guides people to distribute their products through further negotiation. This way of attracting investment is mainly suitable for enterprises with relatively few business personnel who need to develop the market quickly, or enterprises whose products have a certain popularity, are in the late stage of market development and have a relatively sound sales network. Competitors and franchisees of related products have no intention of cooperation. If we want to further expand the market, we need to find potential franchisees with idle funds, and these franchisees cannot be found through business personnel. Only through advertising can we spread investment information and develop these potential franchisees.
The cost of advertising is high, so it is not suitable to put in a large number of investment advertisements for investment promotion at the initial stage of new product listing. Because people are often cautious when choosing investment projects, they lack confidence and interest in new products that lack brand awareness, so the effect of advertising investment is not very obvious. Often spent a lot of advertising fees, but also failed to recruit suitable franchisees, resulting in a waste of resources. For more information, please pay attention to the China Chartered First Alumni Association.
The advantage of advertising investment promotion is that it spreads widely and can find potential franchisees that many business people can't find. Its disadvantages are high cost, low investment quality and poor pertinence.
2. Business people visit to attract investment.
Visiting business people to attract investment is the most direct way to attract investment, which is what we usually call sweeping the streets. Mainly after the enterprise determines the investment group, it visits and communicates the competitors and franchisees of related products purposefully, conveys the investment information of the enterprise, and attracts investment.
This investment promotion method is mainly suitable for the initial stage of new product listing and market development, and the strength of the enterprise is relatively weak. For potential franchisees who have no experience in distribution, the late training and guidance of enterprises can't keep up, and the target investment groups of enterprises are mainly franchisees of competitors and franchisees of related products. Therefore, enterprises can arrange business personnel to visit the target investment groups in a targeted and rapid manner.
The advantages of business people's door-to-door investment promotion are strong pertinence, high distribution ability and fast franchisee speed, which can save a lot of advertising fees. Its disadvantage is that it is impossible to find potential franchisees with idle funds, which requires higher quality of business personnel.