Singer Han Hong immediately organized a medical team to support the front line and used the money raised to send warmth to the victims.
While donating 3 million yuan, Z.TAO, a traffic star, took the initiative to take off all the goods in the online store and package these clothes and send them to Henan.
Wang Sicong, the "national husband" who usually eats melons, also put away his smiling face and announced that he would donate 5 million yuan to the disaster area.
Judging from the following long list of donations, the joint entertainment circle makes people feel warm.
However, in this wave of donations from caring people, the name of an online celebrity unexpectedly caught the eye.
Recently, Internet celebrity Simba announced that he would donate 20 million RMB to Henan Charity Federation.
At the same time, he also organized a batch of materials worth 6 million yuan to be sent to the disaster area, with a total donation of 26 million yuan.
As soon as the news came out, it immediately triggered a huge discussion.
The donation of top stars is based on millions, and Simba's donation is almost worth 26 top stars.
So, where is Simba who "competes" alone? Isn't he afraid of offending people?
In order to solve the problem, we might as well start with the popularity of Simba.
Behind Simba's popularity in recent years is the history of grassroots growth under the background of the Internet.
Simba was originally named Xin Youzhi. 1990 was born in a rural family in Heilongjiang. /kloc-dropped out of school at the age of 0/4 and did not receive higher education.
Simba can be said to have tasted the sadness at the bottom in his early years. Not only did he sell fruit on a tricycle, but he also worked in Japan and was detained for illegally bringing goods.
Judging from his early experience, it is difficult for anyone to associate him with online celebrities, who now have 70 million fans.
However, it only took Simba more than five years to grow from a bottom vendor to a super network celebrity. The fundamental reason for this is that it accurately grasps the internet wave.
A few years ago, webcasting began to rise, which is a brand-new field to be developed, and anchors and network celebrities are also in the exploration stage.
At this time, Simba did not gain a place in the "competitive" online celebrity circle, but screened the screen in the comment area to find a sense of existence.
In the early days, he frantically brushed gifts in various online celebrity anchor accounts and grabbed the first place on the list.
With the financial reward, the anchors are also happy to recommend Simba's account to platform users.
With the increase in the number of screen swipes, "Big Brother" Simba also accumulated the first wave of fans on the live broadcast platform.
With the fan base, at this time he began to learn from other anchors to bring goods and turn ordinary powder into shopping powder.
In the live broadcast room, Simba established himself as a grounded person under the label of "the son of a farmer", while passionate body language enhanced the live broadcast effect with commodities.
Gradually, there are more and more Simba fans, and the business with goods is getting bigger and bigger.
At this time, he took advantage of the horrible ability to absorb gold in the Internet era and got the first bucket of gold.
With fans and primitive accumulation, the next step is to become bigger and stronger.
From September, 2065438 to September, 2007, Simba, who is well-known among online celebrities, set up a company in Guangzhou, and launched the brand selection in the following year, which opened the group delivery mode.
First of all, he continued to recruit disciples, expand his team and create a so-called selection system to broaden his cargo network.
Later, I used various high-profile hype to get myself out of the circle. The most prominent example is undoubtedly the sky-high wedding in 20 19.
2065438+In August 2009, Simba held a star concert in the Olympic Sports Center, which was also his own wedding with his wife Chu.
For this "wedding concert", Simba Hao spent 70 million yuan and invited 42 stars to help out.
The guests present included Jackie Chan, G.E.M., Wang Leehom and other first-line big coffees. Jackie Chan's grand finale was singing songs to bless the couple, and the momentum was extremely huge.
The entry "Internet celebrities paid 70 million yuan to invite 42 stars to hold weddings" was also searched on the same day, which was the first time that Simba's name was really circled.
Shortly after the wedding, Simba, the groom's official, did not have a "bridal chamber", but began a live broadcast by using the internet.
It is reported that in the live broadcast with goods after the wedding, Simba successfully won sales of 65.438+0.3 billion yuan.
It cost 70 million yuan and earned 65.438+300 million yuan. Some people pay on the surface, but in fact they don't. ...
I have to say that Simba, who has been at the bottom for many years, has accurately grasped the public psychology, and this wave of wedding marketing has been extremely successful.
It is under the hype of such a big war that the Simba team achieved barbaric growth on 20 19. Its annual report shows that in the whole year of 20 19, the * * team had more than1500 million yuan of goods.
Now, Simba is a big coffee operator with 70 million fans, and is gradually considered to be the third largest operator alongside Victoria and Li Jiaqi.
From the first vendor to today's super-network celebrity, Simba's fame has its own hype reasons, and also comes from its own accurate judgment of network trends.
However, under the influence of more and more money, Simba, with a low education level, has also caused controversy due to many high-profile events.
Excessive high-profile will become arrogance, and excessive controversy will face a ban. Unfortunately, Simba has both.
In the past 2020, Simba ushered in a controversial year.
First of all, all kinds of arrogant gestures in front of the camera are annoying.
In the process of accepting the apprentice, Simba asked the female apprentice to kneel down and salute herself, and even had a wonderful operation to ask the other person to call dad. I also responded to this:
I was also photographed standing on the table during the team meeting, with a condescending arrogance.
In the process of bringing goods, Simba also offended people all the way.
When bringing goods for a mobile phone brand, Simba, who has already gained popularity, suddenly proposed to let the manufacturer send fans a pair of headphones.
After being rejected by the staff, his "true temperament" broke out in the live broadcast room.
He publicly appealed to fans to return the goods on the grounds that the mobile phone brand has no headphones and is "not enough friends". ...
Even Party A's father has offended, and this Simba has really drifted.
In the process of transporting goods with star Yuqi Zhang, Simba also suffered a rollover.
In the live broadcast room, the original price of 4299 mobile phones was reduced to 3899 through the way of "Yuqi Zhang subsidizes 400 per mobile phone".
Everyone with a discerning eye knows that this is a marketing method of making profits and subsidies, but Simba has opened a live broadcast room to grab credit. ...
He said in the live broadcast that Yuqi Zhang was only "pretending to be generous" and that the subsidy of120,000 yuan was paid by Simba himself.
This statement immediately caused public outcry, forcing Yuqi Zhang and the platform to respond.
The platform side had to clearly respond to the statement that the subsidy came from the platform, that is, publicly admit that the subsidy is an advertising method, so as to slap Simba in the face and pay for himself.
Besides, Simba even travels in various ostentatious ways.
June 5438+last year 10, Simba entered the hotel when attending the event. Due to the traffic jam caused by too many fans, the security guards stepped forward to maintain stability.
However, at this time, Simba inexplicably angered the innocent security guards and arrogantly investigated each other's responsibilities: What do you do? Come and apologize!
Then he shouted to the fans: Leave your ID cards and I will let each of you get a room in the hotel.
This seemingly powder-protecting behavior is actually more like hype, which undoubtedly adds chaos to security work. ...
And this "farmer's son" who used to have a true temperament is now criticized for his controversial behavior, and he paid the price for it.
On June 5438+065438+ 10, 2020, the Simba team was complained by fans about selling fake bird's nest by false propaganda.
Under the in-depth investigation of counterfeiter Wang Hai, it was finally revealed that the essence of bird's nest was sugar water.
According to the investigation report, the bird's nest of this product contains very few ingredients, and the value of each bowl of bird's nest is about 0.07 yuan. ...
To this end, Simba was criticized by the People's Daily and other official media, and the live broadcast platform was also punished with a fine of 2 months and 900,000 yuan.
Simba himself publicly apologized under the pressure of public opinion, and made a false compensation of one and three, with a compensation of up to 60 million yuan.
The fake bird's nest incident undoubtedly dealt a great blow to Simba's shipping career, and he even faced the danger of being banned for a time.
To this end, Simba has also done some remedial measures.
In March this year, Simba ushered in a comeback from suspension, and he tried to save the public impression with a familiar war.
On the occasion of his comeback, he dispatched a number of drones on the beach to illuminate the Bund, thus playing the "Xin Xuan" signboard.
Later, he recorded a video, kneeling with the staff and shouting the slogan "Welcome users to go home".
Under the extremely in-place publicity, Simba's cargo volume was guaranteed, and his comeback debut won sales as high as 2 billion.
However, the return of Simba also brought back controversy. On March 27th, when he returned to Guangzhou Baiyun for live broadcast, he asked the staff to close the road.
This move not only aroused the dissatisfaction of local residents, but also caused the People's Daily to call the roll again. After waves of controversy, Simba's high-profile and annoying ending seems to have been written.
On the whole, Simba and his team have come all the way in recent years, constantly gaining eyeballs to attract gold online, but at the same time, they have attracted criticism because of their high-profile again and again.
If we don't restrain ourselves, what awaits this team will be a tragic ending.
Now, a few months after the road was closed, Simba has captured the public's attention by donating 26 million yuan.
But compared with other high-profile behaviors, this time Simba's "high-profile" impression is not bad.
In any case, donating 26 million yuan to help the disaster-stricken areas is a good thing worthy of great praise and publicity.
If Simba can persist in such high reputation behavior in the future, the ending that has been written soon may be rearranged.
It depends on how the farmer's son Simba chooses the ending wind.
Bluestone tablets | Lelede