1926, lee took the lead in making the world's first zipper jeans and launched the slogan of "tailor-made". At that time, lee's idea was innovative and unique, which kept it practical and modern, and played an important role in the evolution of jeans from practical to fashionable.

Li's main contribution to the history of jeans is to break the monopoly of men. Its successful establishment in the men's denim market laid a good foundation for the debut of women's denim series. 1949, lee introduced women's jeans, which set off a craze for women to wear jeans. 1975, LEE's brand-new "suitable for girls" women's jeans series began to be produced; Since 1986, the company has successively launched brand series suitable for consumers of all ages, thus establishing a solid and huge cowboy kingdom.

The classic series of Lee 10 1 originated from 1926, and a new batch of LEE 10 1 series is designed according to the first classic10/lee65438 jeans. It is based on the traditional Lee jeans and adds new design elements. For example, use a striker marked with the words Lee and 10 1, and nail a small yellow and black signboard in the back pocket; 10 1B chose white cloth instead of leather to keep its original American-style work clothes. Of course, it also retains lee's signature LazyS-shaped stitching in the back pocket. The former is a standard straight pants zipper style, inspired by 1950s, while the latter is a straight pants button style, full of nostalgia in 1930s. This series 10 1 is a limited edition, which has been launched in Europe, Japan and other Asian regions and is very popular among young people.