VI is the abbreviation of English visual recognition, which refers to the visual image recognition of enterprises. It is a part of CIS system (that is, "enterprise identification system"), and it is also the most powerful and infectious part. Enterprise VI is a visual presentation of enterprise positioning and enterprise spirit through graphic design according to the business philosophy of the enterprise.

1. What are the contents of enterprise VI design? Strictly speaking, a complete VI design is not a designer's whimsy, nor is it a simple design of logo, color, font and materials commonly used by enterprises. It is the "soul" of enterprises. Therefore, VI design is to transform abstract concepts such as corporate vision, culture, positioning, service and advertising language into clear and independent visual expression by excavating the soul characteristics of enterprises, and then form a general sense of cognition through the operation of enterprises.

It is generally believed that the design of enterprise VI takes logo, standard text and standard color as the core, and also includes brand concept, brand name, brand logo, brand system application and so on.

Second, what are the misunderstandings about enterprise VI? Many enterprises and brands lack a comprehensive understanding and cognition of VI design, and often feel that "as long as there is a LOGO, there is no need for a whole set of VI design", "VI is only for big brands, and our enterprise is not large enough to need VI design" and so on. However, in the face of the fierce market environment, if an enterprise does not have its own VI, it means that its image will disappear in the eyes of users, and it is impossible to establish a strong brand awareness.

Third, how important is enterprise VI? You must not underestimate the role of a set of enterprise VI. As a corporate image, visual recognition is the fastest way to establish brand awareness and shape brand image.

A good advertising language VI is a symbol design that is convenient for users to identify enterprises and their products, and it is an important part of corporate image.

In today's era of information explosion and media flooding, the complexity of communication channels leads users to be at a loss when facing complicated information. At this time, if the enterprise can have a unified VI design communication, it means that it has the identification of personality and identity, can establish the overall image of the enterprise, clearly distinguish the enterprise from other enterprises, and stand out from the competition of peers. Internally, it can also improve employees' sense of identity and belonging to the enterprise and enhance the cohesion of the enterprise. Therefore, enterprise VI design is very necessary.

The key to marketing is to grasp the minds of users. A set of excellent VI design can help enterprises continuously strengthen the cognition of the audience, thus gaining recognition, enhancing brand reputation and consumer loyalty to the brand.