Many friends who are new to "new media operation" often feel at a loss when faced with a lot of technical terms, and have to look it up on the Internet for a long time. I have been like this from the beginning, so now I have spent two days compiling such a list for my friends. If you need a small partner, please like to collect it first and then take it away ~ Basic traditional media: media using traditional communication methods, including newspapers, radio and television. New media: the form of digital media, and the network environment where everyone can spread the published content, including Weibo, Zhihu, Little Red Book, etc. Self-media: it is the media form that the general public publishes information through the network. One or all of the three links of writing, production and publishing are completed by oneself: based on traditional media, new media and self-media, including all media platforms at present. Two micro-ports: Weibo, WeChat official account, Tik Tok, Aauto Quicker, Today Headline, Penguin, Big Fish, Sohu, Baijia, Zhihu, People and many other new media platforms. Subscription number: a kind of official WeChat account, which mainly provides information for users. Most accounts can only be pushed once a day, up to 8 at a time, and folded in the "subscription number" folder. Service number: a kind of official WeChat account, which mainly provides services for users. You can push it four times a month, with a maximum of 8 posts each time, which will be displayed on the homepage of the chat list. Enterprise wechat: an enterprise communication and office tool, which has the same communication experience as wechat, rich OA applications and the ability to connect with wechat ecosystem, and can help enterprises connect with internal, ecological partners and consumers. Pain point: refers to the unsatisfied and widely expected demand in the design of Internet products. Search engine: a retrieval technology that uses specific strategies to retrieve specific information from the Internet and feed it back to users according to users' needs and certain algorithms. Keywords: in seo industry, visitors want to know the special vocabulary of product, service or company. SNS(SocialNetworkingServices) is the network relationship between individuals, that is, social networking sites (or tools). Typical ones are Weibo, QQ, WeChat, etc. B2B(BusinesstoBusiness) is a mode of information exchange or transaction between enterprises through the network. For example, China Chemical Network and Alibaba.com..B2C (business to customer) business to customer. A business model in which merchants sell products and services directly to consumers. Such as JD.COM and Dangdang. Small B-end: a kind of B2C, the marketing target is a specific decision-maker in the enterprise. Personal e-commerce behavior of C2C(CustomertoCustomer) consumers. Such as Taobao, idle fish and so on. O2O(OnlinetoOffline) business model from online transaction to offline consumption experience. For example, public comments, hungry, and the US Mission. Artificial intelligence. KPI(KeyPerformanceIndicator) is a key performance indicator. Bgm: (background music) background music. Logo: A logo or trademark. Slogan: slogan, slogan. For example, if there is profit, there will be profit, and the flow will be realized. 996: refers to the working state of Internet enterprises, starting at 9: 00 in the morning and leaving work at 9: 00 in the evening, working six days a week. 007: refers to a more extreme working state, working seven days a week, from 0 to 24 o'clock. 10W+: The original meaning refers to the number of articles read by WeChat official account. If the reading exceeds 65438+ million, 10W+ is displayed. IP address (InternetProtocolAddress) refers to the Internet protocol address. IP address is a unified address format provided by IP protocol, which assigns a logical address to every network and every host on the Internet. The abbreviation of HTML5 is not a technology, but a standard. It is a cool mobile phone page, which can load music drawings and can be used for display, voting, investigation, registration and so on. Ul(UserInterface) interface design makes the software personalized, easy to use and simple to operate. VR(VirtualReality) virtual reality. Simulate the virtual environment with computer, thus giving people a sense of environmental immersion. AR(AugmentedReality) augmented reality. The technology of combining virtual information with the real world skillfully requires special equipment to display it. Product manager of PM. UX (user experience) user experiencer. MAU(MonthlyActiveUsers) "monthly active", that is, the number of monthly active users, reflects the long-term active Dau (daily active) of the product, and the number of active users on the same day reflects the short-term user activity of the product. KOL(KeyOpinionLeader) is a key person or a key opinion leader. The person who has the right to speak on two micro-platforms, also known as the key opinion consumer of Big VKOC(KeyOpinionConsumer), corresponds to KOL. Generally speaking, it refers to consumers who can influence their friends and fans and produce consumption behavior. Compared with KOL, KOC has fewer fans, less influence, more vertical advantages and cheaper price. SEM(SearchEngineMarketing) search engine marketing. SEO(SearchEngineOptimization) search engine optimization. UED(UserExperienceDesign) user experience design. User-centered design concept. UV(UnigueVisitor) is an independent visitor, a natural person who accesses a webpage through the Internet, especially a computer or an account. The PageView of PV is usually the main index to measure a website, a webpage or even a network news. Once opened, it is a page view. VM(ViralMarketing) is a marketing method that makes use of the public's active participation to make every information receiver become an information disseminator at the same time and make information spread like a virus. Racine: The so-called powder absorption is to attract fans to pay attention to accounts by online or offline means. Enhance activity: use some incentives to enhance the activity of fans and let them participate in platform activities more frequently. Retention: Use integral or other means to improve the platform retention rate. Transformation: the process of cultivating fans into customers. Retained users: In the Internet industry, users who start to use the application within a certain period of time and continue to use the application after a certain period of time are regarded as potential users: refers to the target population who have not yet become users and need to be tapped. Retention rate: the ratio of retained users to new users at that time, that is, retention rate and repurchase rate: the ratio of the number of users who repeatedly purchased products to the number of all users who purchased products during this period. Bounce rate: the percentage of visitors who leave after only visiting portal pages (such as website home page) to the total number of generated visitors. Vertical account: Deeply cultivated in a certain segment, accurate audience, and not difficult to realize. Fan stickiness: how often users use a platform. The higher the frequency, the higher the user stickiness. Community: refers specifically to WeChat group, and some also include QQ group, which is an aggregation of netizens with the same characteristics. Circle: a group that is similar in interests, hobbies and experiences. Induced sharing: refers to the behavior of forcing or inducing users to share messages with friends through rewards or other means in the operation of WeChat public platform. Appreciation: Also known as "reward", it is a non-mandatory user payment mode, generally applicable to original articles, and the account can set the reward amount by itself. Liquidation of traffic: Internet traffic realizes cash income through some means. Three-paragraph titles: The titles of new media articles are generally divided into three paragraphs, namely three short sentences, separated by punctuation marks. Title party: attract readers with thriller titles, which are often inconsistent with the text. One-on-one hit: When authorizing others to reprint their original articles, there are two options, one is "you can modify the article when reprinting" and the other is "you can reprint the article without showing the source". Just click "modifiable" and it will be a single tick. Double tick: refer to the definition of single tick, and double tick means double tick. Which method should be adopted specifically needs to be decided through consultation between accounts. Whitelisting: Whitelist the official WeChat account and authorize the other party to transfer their original articles. Kaibaiqun: A WeChat group established by new media editors to facilitate the search and reprinting of articles. Push each other: different platforms or accounts publish articles to recommend each other, such as push each other at the end of the article, push each other with pictures and texts, push each other after reading the original text, and automatically send messages to push each other. Resume: After the activity, comprehensively review the activity and summarize the experience and lessons. AB test: quickly test different ideas, get real feedback from users, and then choose the best solution. Portrait of users: refers to the comprehensive situation of target users, such as age, gender, region, occupation, income, hobbies, etc. In key frame video production, the smallest unit of a single picture. Card point: in video production, the music rhythm matches the picture. Reading scene: refers to the specific environment for users to read, online or offline? Home or company? Subway or bus? Enterprise matrix: a series of accounts of the same subject established by an enterprise or institution, covering both ends. For example, new list service number, new list subscription number, new list earning service number, new red service number, new list earning Zhihu account number, etc. GanttChart: Gantt Chart is a modular chart, which shows the relationship among project owner, progress and time through color blocks, and intuitively reflects the progress of project implementation. Head effect: refers to the KOL of the head in the industry, which often receives resource tilt in summer. Social currency: Just like people can buy goods or services with money, using social currency can get more favorable comments and positive impressions from family, friends and colleagues. Social attribute: one of the attributes of social media, which is mainly used in interpersonal communication scenes. Media attributes: mainly reflected in the instant information transmission of mobile Internet media. Tool properties: mainly used for online and offline application scenarios, such as payment and inquiry. Crawler: Also known as web spider, it is a program or technology that automatically crawls Internet information according to certain rules. Friendly link: Link exchange, also known as website, is a simple form of cooperation between websites with certain complementary advantages in resources, which can increase the cost per thousand people of website weight advertising/cost category CPM(CostPerMille) when crawler visits. Refers to the advertising process, the average per thousand people to see a * * * advertising costs. The cost of clicking CPC(CostPerClick) once. When a user clicks on an advertisement, the advertiser needs to pay a fee to the platform. Keyword bidding generally adopts this mode. CPA(costpreaction) The cost of each operation, such as download and installation. CPS(CostPerSales) per sales cost, etc. For example, how much does it cost to sell a book? CPT(CostPerTime) has been advertising for a long time. CTR (click rate) Click rate, that is, the number of clicks/views. ReturnOnInvestment (ROI). From the perspective of e-commerce, ROI= advertising drainage profit/total advertising investment. CAC(ClientAcquisitionCost) refers to the average customer acquisition cost, and the calculation formula is CAV= total customer acquisition cost per year/number of new customers+number of old customers) LTV(lifetimevalue) user life cycle value. Calculation formula: LTV=P (price) *t (customer payment time) * number of purchases POP(PointOfPurchase) selling advertisements. Banner: Banner advertisement or banner advertisement. Button: button advertisement or icon advertisement. PR: soft text promotion. Advertiser: In the official WeChat account, there are accounts with advertising needs. Traffic owner: SAAS(SoftwareasaService), an account that can accept advertisements, is a service in the official WeChat account. That is, suppliers provide software services through the network, and customers order services according to their own needs. PAAS (Platform as a Service) Platform as a Service. The business model of providing server platform as a service. For example, Alibaba Cloud, Baidu Cloud. Users of the content class UGC(UserGeneratedContent) generate content or generate value. That is, users contributed the most basic content of the platform. PGC (professionally generated content) specializes in producing content. It can be understood as the content produced by full-time editors, including topics, videos, articles, etc. Pugc (Professional User Generated Content) Expert users produce content, or experts contribute content. It can be understood as a big v creation. OGC(occupul Generated Content) is a content-making organization with certain knowledge and professional background. Evergreen Tree: An Eternal Topic pseudo original: Expressing the similarity of other people's original content, copying other people's ideas and changing words are mainly used for SEO collection. Scrubbing: tampering with other people's original content, making it look unrecognizable, but in fact, the most valuable part has been copied. Other product forms of MCN(MultiChannelNetwork) multi-channel network combine professional content, and with the strong support of capital, ensure the continuous output of content, so as to finally realize the stable realization of business. Just like stars and agents. In the PC era, PR (PageRank) is a standard to indicate the level of web pages, ranging from 0 to 10. It is a method for Google to evaluate the "importance" of web pages. LBS(LocationBasedServices) uses various positioning technologies to obtain the current location of equipment, and provides information resources and basic services to positioning equipment through the Internet. NFC (Near Field Communication) short-range wireless communication technology. Devices using NFC technology (such as mobile phones) can transmit data at close range. NB-LOT (Narrowband Internet of Things) has the characteristics of strong coverage, low power consumption, large connection and low cost, and smart meters and bicycles are typical applications.