"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. Since 2009, large-scale e-commerce websites, such as Tmall and JD.COM, will generally launch some large-scale discount promotion activities on 165438+ 10/day every year to increase their sales quota. As the largest commercial activity on the Internet in China, the importance of Singles Day has attracted much attention because of its connection with the shopping festival. [ 1]

Alibaba Group Holdings Co., Ltd. filed an application for the registration of the "Double Eleven" trademark with the State Trademark Office on 20110, and obtained the exclusive right to use the trademark on 20 12+28+04. It is said that Alibaba Group has obtained the registered trademark of "Double Eleven" (registration number: 10 136470, 10 136420). Authorized by Alibaba Group, Tmall enjoys the exclusive right to use the "Double Eleven" trademark and is protected by law. Anyone's use is trademark infringement. [2]

On June 3/4, 20 14, the State Administration for Industry and Commerce interviewed Alibaba, JD.COM Mall, 1 store, Suning.cn, Amazon and other 10 home appliance companies, and demanded to prevent fictitious preferential promotions that raise prices first and then lower prices, and ensure that legal provisions such as "no reason to return goods within 7 days" were effectively implemented.

20 14, 165438+ 10 month, 1 1, the total transaction volume of Ali double eleven is 57 1 100 million yuan.