When putting the baby on the shelves, the seller voluntarily participates in the charity baby plan and sets a certain donation ratio. After the baby is sold, a certain amount will be donated to designated public welfare projects for related public welfare undertakings. Charity Baby originated from Love Baby in 2006, when it was to raise money for the "Magic Bean Baby Cabin" which was unfortunately terminally ill and touched countless netizens. Now charity baby has become an important tool for Taobao sellers to directly participate in public welfare, and Taobao selects excellent public welfare projects from time to time.
The charity baby project has been continuously upgraded and continues to attract more non-profit organizations to participate. 20 1 1, "Love Baby" was upgraded to a charity baby project, and charity baby relied on online merchants on the platform to raise funds to help more non-profit organizations participate and achieve sustainable development.
On April 20 16, Alibaba launched the "Charity Baby 2.0 Plan", hoping to introduce more excellent charity projects through the collaborative internet charity model. In this way, not only the projects of public foundations can enter the charity baby project through evaluation, but also the charity projects of other NGOs have the opportunity to raise money through charity baby.
The charity baby project has opened up the relationship among consumers, businesses and non-profit organizations, and established a sustainable public participation model in a commercial way. Since its birth, Charity Baby has continuously driven more people to participate in public welfare, and the number of merchants and netizens participating in charity donation on Taobao platform has been increasing.
The benefits of participating in charity baby activities to the store;
1, improve the credit of online stores.
2. Improve the baby's weight.
3. Increase the number of views of online store baby.
4. Do public welfare undertakings and do your part for children in remote areas. It is the same to participate in Taobao or Tmall charity baby activities.